The Discovery Channel 2017

Sky Media and Discovery Networks are offering a unique opportunity to become part of the Discovery Networks family, by sponsoring the Discovery Channel Environment

The Opportunity

Sky Media and Discovery Networks are offering a unique opportunity to become part of the Discovery Networks family, by sponsoring the Discovery Channel Environment. Follow stories that take you from the bottom of the Pacific Ocean to the top of the Himalayan Mountains, with ground breaking documentaries and world-class entertainment.

Discovery’s Audience

  • Discovery Channel viewers have a keen sense of adventure and are 76% more likely to regularly partake in climbing/mountaineering activities and are 32% more likely to go jogging in their spare time.
  • They are also +58% more likely to go to a music gig once a month.
  • 13% of the UK’s top 10% earners are Discovery Channel viewers and they are +98% more likely to have a car that cost £40k or more and are +56% more likely to replace their car every 2 years or less.
Example Programming

Idris Elba Fighter (UK Premiere) – Idris Elba is about to undertake the most physically and mentally demanding experience of his career. In just 6 months he will push his body to the limits and travel the world to master a range of Martial Arts and Combat Sports before getting into the ring in Bangkok in an attempt to defeat an IFMA Super Heavyweight World Cup Medal Winner.

Gold Rush – Gold mining is a risky business – where one wrong move can cost a crew millions of dollars. This season the miners will take on even greater risks in hopes of finding more gold than ever before. But not every gamble always pans out with massive profits.

Fast N’ Loud – Richard and Aaron, travel from the back roads of Rawlings’ native Texas to surrounding states and beyond, scouring barns, backyards, and open fields in search of rare rides. Once Richard wheels and deals for the best price, the real work begins back at the garage where Aaron and the crew return neglected cars to their former glory.

Scheduling & Accreditation
  • Discovery Channel
  • 12 month sponsorship
  • Monday – Sunday
  • Approx. 732 hours per month
  • 1 x 10” ident per hour
  • A minimum of 2 idents should be created (plus more if possible) or Discovery Networks can create for additional budget
Digital Opportunities


  • Bespoke branded hub
  • Native video content
  • Social competitions and polls


  • Rich media display
  • VAST & VPAID pre-roll
  • HPTOs
  • Editorial placements

Social Activation

  • Facebook and Twitter promotion
  • Short-form video sponsorship
  • Extended audience promotion
Contact Details

Wesleigh Lewis | Content Partnership Controller

02070 322 6611 |

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