Discovery Motoring 2018

An unprecedented opportunity to connect with a younger, male audience of real engine addicts.

The Opportunity

Sky Media & Discovery Networks are excited to offer the Motoring package that runs across Discovery Channel & Quest. Packaged together, they give you an unprecedented opportunity to connect with a younger, male audience of real engine addicts.

Discovery is the broadest, youngest and most recorded factual channel in the UK. Quest, Discovery’s free-to-air channel, is the largest channel within the Discovery portfolio and reaches over 13m adults every month.


Audience Insight

  • 40% of Discovery and Quest viewers agree they like innovative cars
  • Discovery & Quest viewers are 42% more likely to agree that their car should catch people’s attention
  • These viewers are also 42% more likely to replace their car every 2 years or less
Audience Profile: Connoiseurs

Men 35-54 agree with 5 or more of the statements below:

  • I feel reassured using products recommended by an expert
  • I am prepared to pay more for a good quality wine
  • I have a very good sense of style
  • I like to have technology that makes life easier at home
  • I am willing to sacrifice time with my family to get ahead
  • You can judge a person by the car they drive
  • I like to have control over people and resources
  • I look for profitable ways to invest my money


  • Well educated
  • Enjoys watching sports
  • Director/senior management position at work
  • Married/living as a couple
  • Passionate about gadgets/technology
  • Recently became parents
UK Premiers 
  • Wheeler Dealers S14  – In 2017, Wheeler Dealers was the largest motoring programme after ‘Top Gear’ based on Adult Reach
  • Fast N’ Loud S5
  • American Chopper S10
  • Street Outlaws Memphis/New Orleans
  • Twin Turbo
  • Trans AM
  • SUV Superbuild
  • Extreme Car Hoarders S2
Digital Opportunities


  • Bespoke branded hub
  • Native video content
  • Social Competitions


  • Rich media Display
  • Pre-roll

Social Activation 

  • Facebook and Twitter promotion
  • Short-form video sponsorship
  • Extended audience promotion
Scheduling & Accreditation
  • 12 month Sponsorship
  • Discovery approx. 80 hours/month
  • Quest approx. 80 hours/month


Contact Details

Wesleigh Lewis | Content Partnerships Controller  | 02070326611

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