Diwali on Star Gold and Star Life OK

Join us in experiencing the Asian culture and celebrating Diwali, the biggest date in the Hindu calendar!

The Opportunity

Sky Media and Star UK are excited to offer the opportunity of sponsoring Star Gold and Star Life OK, join us in experiencing the Asian culture and celebrating Diwali, the biggest date in the Hindu calendar!

About Star Gold and Star Life OK

  • Star Gold is the dedicated Bollywood movie channel with English subtitles. Star Gold has a wide repertoire of award winning titles spanning genres that appeal to the Asian diaspora worldwide
  • Star Life OK is a Hindi entertainment channel that focuses on thought provoking and inspiring programmes

About Diwali

  • October 19th 2017
  • Hindu festival of lights, the biggest festival in the Hindu calendar
  • Families celebrate it together much like Xmas in the UK, gift giving, plentiful food and celebratory fireworks
  • Dhanteras day is two days before Diwali and traditionally the day where people purchase gold/jewellery and household utensils
Content Included
  • Channel Sponsorship package
  • Much programming is tailored to the Diwali season in the run up to the festival and the creative message can be used to encompass the Diwali theme.  Creative will be included in the package.
Scheduling & Accreditation
  • 8 weeks of Sponsorship Activity
    • September – October
    • 2 x 10” per hour, 12 hours per day (0900-2400)
Contact Details

Kerry Howard-Ladd | Sponsorship Strategy Manager

Kerry,Howard-Ladd@sky.uk  | 02070320732

Channel logo: Star Gold
Channel logo: Life OK Star
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