Drama Package on HISTORY

Sky Media and A+E Networks are joining forces to offer their action-filled Drama Package which includes premium quality Dramas running over a 6 month period with exclusive sponsorship of HISTORY biggest drama titles, promo accreditation across the schedule, guaranteed to reach your target audience.

The Opportunity

Sky media and A+E Networks are joining forces to offer their action-filled Drama Package which includes premium quality Dramas running over a 6 month period with exclusive sponsorship of HISTORY biggest drama titles, promo accreditation across the schedule, guaranteed to reach your target audience.

The Audience

Effectively target and engage your desired audience on HISTORY’s Premium Drama:

  • HISTORY reached 5.5m unique viewers over Q4, growing its daytime ratings by 9%
  • 65% of the Premium Drama audience are Men, proving to be specially popular with more upmarket audience, bring in 40% ABC1 Adults, and up to 30% ABC1 men

Drama on History

Roots –  Mini-series developed by HISTORY, from A+E Studios, a  historical portrait of American slavery, recounting the journey of one family and their will to survive, endure and ultimately carry on their legacy despite enormous hardship

X Company – Set in the thrilling and dangerous world of WWII, follows the stories of five highly skilled young recruits, torn from their ordinary lives to train as agents in an ultra-secret facility

Robert Redford The West – The west was won in the 40 years between the end of the Civil War and the turn of the century. From the Civil War veterans first heading out into the unknown, to the final gunshot that closed the Frontier, the west would come to define American identity. But this land doesn’t come without a fight

Scheduling & Accreditation
  • 6 Months sponsorship of Premium Dramas
  • Approx. 78 hours of content
  • Approx. 620 sponsorship credits (2×15” billboards and 6×5” break bumpers per hour show)
  • 3” Sponsorship accreditation across all promos
  • Robert Redford’s The West (TX: 27th June)
  • Roots (TX: 29th August + one-off documentary special 22nd August)
  • X-company (TBC)
Digital & Social Support

Take the opportunity to extend and increase reach by taking content to online platforms. Short form pieces will be shared on social media, with the option for paid promotion.

Benefit from strong HISTORY Facebook presence:

10 million monthly reach

1.7 million monthly video views

500,000 thousand monthly engagement

Profile 73% men; 81% age 18-44

  • Branded content to be shared on social media platforms, reposted and renewed throughout the sponsorship
  • Estimate up to 500 thousand video views and 1 million reach
Contact Details

Gregory Potter | Content Partnership Manager

Gregory.Potter@sky.uk | 0207 032 6786

Channel logo: HISTORY
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