Drama Strand on HISTORY 2016

Sky Media & A+E Networks UK are giving a brand the opportunity to sponsor the drama strand on HISTORY



HISTORY, looks at history in a different way, celebrating the men who go out and make their mark. These are the mavericks who defy risk, forge change, blaze trails, and extend boundaries; who determine the course of their lives and influence ours. Unique stories, inspired by yesterday, lived out today – that’s how we tell history.

Included Programming

Returning hit series:

  • Vikings Season 3 (10 x 60min)
  • Black Sails Season 2 (10 x 60min)

New original series

  • Barbarians Rising Season 1 (8 x 60min)
Key Benefits
  • Vikings achieved the highest audience of all time in the factual set (679k Adults for the premiere of Vikings)
  • Vikings has reached 2.4m Adults (premiere average of 1.1m), and Black Sails over 1.2m (premiere average of 900k)
  • Drama attracts an up-market audience – Vikings and Black Sails average 40% ABC1 Adults across premieres and repeats
  • Key prime time placement (premieres and repeats). Prime-time programming is the key driver of ratings success, contribution 62% of total viewing
Scheduling & Accreditation
  • March 2016 onwards
  • Weekdays at 10pm
  • Approx. 28 hours of sponsored content plus repeats
  • 2 x 15” Openers / Closers per hour show
  • 2 x 5” Break Bumpers per centre break (3 per hour)
Target Audience
  • 25-54 Men
  • Heavy TV & internet users
  • Love watching & reading about sports
  • Big smartphone users
  • Enjoy a drink at the pub
Reasons to believe

REAL Our viewers love HISTORY’s mavericks because they are genuine people they can relate to, they are down to earth, and just like them. HISTORY’s programming values are defined by what defines the mavericks themselves.
BOLD Mavericks stand out from the crowd, so HISTORY must stand out too. We go where other brands won’t go, show things other brands won’t show, and say things other brands won’t say.
GUTSY Our men and women are spirited and rebellious. They are outliers and outriders. They go for impact in everything they do, without compromise.

Opportunities to Extend

Branded Short Films

  • Product Placement in a series of fact filled 1-2 minute films will generate interest and impress consumers of the promoted product

Co-branded Competitions
Enhance the association with a branded competition which can be heavily promoted via:

  • TV airtime
  • History.co.uk
  • Facebook and Twitter

High Frequency 3” Full-Screen Sponsor Credits

  • Inclusion of a 3” Full-screen credit or logo on sponsored programme trailers enable a brand to extend the sponsorship reach & frequency and deepen viewers relationship with the sponsor

Digital Advertising

  • Display Ads – Rich media formats across www.history.co.uk. Approx. 250,000 impressions per month
  • Prominent Homepage Features – Carousel placement. Featured Promobox which can have brand messages and link to external site or internal advertorial
  • Advertorial Content Pages – Dedicated page featuring custom content around key brand messaging
  • Skins – Take over the background of the website with a sponsored image (specific to certain pages)

Social Media Integration
Extending the association through Facebook, Twitter and YouTube connects and interacts a brand with loyal fans and followers.

  • 1,483,920 Facebook fans with an average post reach of 220,000 per month
  • 21.7k Twitter followers
  • 11.3K YouTube subscribers
Contact Details

Josephine Talbot | Content Partnerships Manager
0207 032 2238 | Josephine.talbot@sky.uk

Channel logo: HISTORY
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