E! Live From The Red Carpet

The Red Carpet package provides any brand a platform of highly engaged viewers and access into the coveted world of Hollywood’s elite!

The Opportunity

Sky Media & NBC Universal are excited to be offering the opportunity to sponsor the Red Carpet Season on E! From the Golden Globe’s to the People’s Choice Awards the E! Live From The Red Carpet package provides any brand a platform of highly engaged viewers and access into the coveted world of Hollywood’s elite!

From interviewing the hottest stars to capturing moments on the Glambot to extended digital coverage and more. Nobody covers the red carpet quite like E!

The Red Carpet Audience

The Red Carpet Season content attracts more upmarket viewers.

  • 30% of ABC1 Women viewers have interest in beauty and their appearance. That’s 38% more than the average ABC1 Women.
  • 34% of AB Women viewers spend more than £250 each year on beauty or grooming products. 169% Higher than the average AB Women.
  • 71% of AB Women viewers believe it is important to feel attractive. That’s 24% higher than the average AB Women.

Viewers describe Live from the Red Carpet as; Social, Stylish, Fun, Trendy and Popular.

Sponsored On-Air Content
  • E! Live from the Red Carpet
  • Countdown to the Red Carpet
  • Red Carpet Icons
  • E! News Specials
  • Short form content
Scheduling & Accreditations

On-Air Schedule 2018

  • January – Golden Globe Awards, Screen Actors Guild Awards, Grammy Awards.
  • March – The Oscars
  • April – Met Gala
  • May – Billboard Music Awards
  • September -The Emmy’s
  • November –American Music Awards & The People’s Choice Awards
Digital Sponsorship

Integrate with E!’s Live From the Red Carpet digital offering from it’s rich digital content through to responsive headliner unit, galleries, branded social posts and sponsorship widgets. We can create bespoke a bespoke package tailored to brands objectives. Digital opportunities include:

  • Headliner Unit
  • Social Synch Editorial Posts
  • Red Carpet Arrivals/Best Dressed Galleries
  • Glambot Sponsorship
Further Opportunities

A brand can activate its partnership to further align with the Red Carpet content and engage with its viewers. E! can build a bespoke package to align with a brands objectives and budget. Here are a few examples of what is possible:

  • Competitions
  • Licensing
  • Brand Integration
  • Use of Talent
  • Events
  • Extension


Contact Details

Michael Thomas | Content Partnership Manager

Michael.Thomas@sky.uk  | 0207 032 6483

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