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E! People’s Choice Awards

Brands can reach a young, female, upmarket target audience across multiple platforms and build an association with the worlds’ hottest stars of film, TV, music and pop culture.

What is the E! People’s Choice Awards

An awards show for a new era. E! put the fans first and let them have a voice by voting for who and what is celebrated. The E! People’s Choice Awards hosts talent from emerging through to established icons. This is the culmination and definitive review of the pop culture year from music, TV and film.


The Opportunity

The E! People’s Choice Awards are offering brands an opportunity to reach and engage with a young, female, upmarket target audience across multiple platforms and build an association with the worlds’ hottest stars of film, TV, Music and pop culture!

A sponsor will have exclusive ownership of the PCA’s in the UK. From the multi-platform build up to the awards through viewer voting and naming rights to a UK award, to having their brand featuring in the middle of the action live on the red carpet with a custom content plan.


Included in the Partnership


  • Multiple announcement promos
  • Voting call to action spot across NBC and Sky networks
  • “Get to Know the Nominees” vignettes
  • Winner announcement content across NBC and Sky networks
  • Post show wrap up vignettes

Digital and Social

  • Sponsorship of site
  • Page articles and/or galleries (category and winner announcement, etc.)
  • SOV of category (display and pre-roll)
  • Sponsorship of other PCA articles and galleries
  • Amplification via paid social

Custom Content

  • Custom “vote for me” creative for influencer personal platforms
  • Brand integration within award acceptance content
  • International host participation
  • Video inserted into linear prime time repeat
  • Content amplified online and via social channels
Scheduling & Accreditation
  • Build up: 4th September – 9th November 2019
  • Live event: 10th November 2019

Contact details

Michael Thomas | MP Partnership Manager

michael.thomas@sky.uk | 0207 032 6483

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