Fashion & Entertainment

An opportunity to partner with Lifetime, the home of the best high-end fashion & beauty content

The Opportunity

Sky Media and A+E Networks UK are excited to offer a  multi-media partnership opportunity by sponsoring all  new high-end Fashion &  Beauty content on Lifetime. Take advantage of the chance to sponsor all new high-end Fashion & Beauty content on Lifetime – with brand new UK commissions and all-new series of returning fan favourites.

Align your brand with top-quality programming that reaches a desirable  young and upmarket female audience!

Example Programming

  • Project Runway (Season 16)
  • Project Runway All Stars S4 (End of May)
  • I Can Make You a Supermodel (TX September)

Premium Fashion Content

There’s also an opportunity for your brand to sponsor our super exciting premium fashion content coming in 2018, including:

  • Growing up Top Model
  • The Model Game
  • Glam Masters with Kim Kardashian
Digital Opportunity
  • 68% of people who engage with Lifetime on Facebook are under the age of 34
  • In Nov 2016, Lifetime reached a record breaking 39,625,953 people on Facebook due to a viral post and beating its competitor’s TLC, E! & ITVBE.
  • The hashtag for Lifetime’s top show #BNTM reaches over 4 million people each week.

Fashion & Beauty digital extension:

  • Sponsored social media promotions across all touch-points
  • Facebook page
  • #Twitter feed
  • Instagram
  • Sponsored exclusive video content available to be shared
Scheduling & Accreditation
  • Lifetime, Lifetime +1 & Lifetime HD
  • 25th May – December 2017
  • Approx. 31 hours of sponsored content & 155 repeat hours
  • Approx. 1,500 sponsorship credits (15” and 5”)
  • Approx, 3,000 sponsorship bumpers (3”s) on relevant promotional trailers
Lifetimes Audience
  • Strong social media presence, engaged with more younger females than E!
  • Women 16-44 are over twice as likely than average to watch fashion & beauty programming on Lifetime (i.222)
  • Upmarket ABC1 women are also drawn to our fashion content (i.142)
  • The Lifetime audience spends over £500 a year on clothing and fashion (i.122), and often look for products seen on TV (i.208)
  • Lifetime delivers an average audience over 590k women 16+ each week – more than E!, Sony and Real Lives
  • Across Q1 2017 Women watched Lifetime for over an hour per day, making it stickier than TLC and Sky Living
Contact Details

Gregory Potter | Content Partnership Manager

Gregory.Potter@sky.uk | 0207 032 6786

Channel logo: Lifetime
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