Fashion & Entertainment

Sky Media and A+E Networks UK are excited to offer a multi-media partnership opportunity by sponsoring all  new high-end Fashion & Beauty content on Lifetime, as well as becoming a beauty associate sponsor of the new series of Britain’s Next Top Model.

The Opportunity

Sky Media and A+E Networks UK are excited to offer a  multi-media   partnership opportunity by sponsoring all  new high-end Fashion & Beauty content on Lifetime, as well as becoming a beauty associate sponsor of the new series of Britain’s Next Top Model. Working with Lifetime to transform TV content and sponsorship packages into 360° activation across our network of digital channels through targeted media and bespoke content.

Example Programming

  • Project Runway
  • Glam Masters
  • The Model Game
  • Growing up Top Model
  • I Can Make You a Supermodel
  • Britain’s Next Top Model
Digital Opportunity
  • 68% of people who engage with Lifetime on Facebook are under the age of 34
  • 343% higher engagement on Facebook vs competitor E!

(Last month alone, Lifetime Interactions 55,756 vs. E! 12,021)

Fashion & Beauty digital extension:

  • Sponsored social media promotions across all touch-points
  • Facebook page
  • #Twitter feed
  • Instagram
  • Sponsored exclusive video content available to be shared
Scheduling & Accreditation
  • Lifetime, Lifetime +1 & Lifetime HD
  • April – September 2017
  • Approx. 40 hours of sponsored content & 200 repeat hours
  • Approx. 2,000 sponsorship credits
  • 15” credits going in and out of each programme
  • 2 x 5” credits per centre break (approx. 6 per hour programme)
Britain’s Next Top Model

The series follows the trials, dramas and tantrums of the contestants living together, taking part in weekly challenges, elaborate photo shoots and fascinating encounters with the alumni of the fashion industry.

Each week the contestants are judged and the weakest is eliminated until the grand finale in which one girl chosen to be crowned Britain’s Next Top Model!

  • #1 series on Lifetime
  • 1.7m viewers reached, with 32% of Series 1’s audience being women 16-34
  • Trended No.1 in the UK on Twitter
BNTM Beauty Partner
  • Integrated editorial in one of the episode of the new series
  • On-air branded content campaign from behind the scenes at the shoot
  • Use of assets for PR opportunity to coincide with featured episode transmission
  • Brand mentions on BNTM and Lifetime social media platforms
  • Further online competition and social media opportunities to be discussed and agreed
  • Access to some of the contestants for promotional activity:i.e. winner of the photoshoot challenge can appear in store. Subject to contract and additional cost to be agreed

Branded Content Execution:

  • Tx in October 2017
  • Approx. 450 x 30” branded content spots
  • Run across targeted female channels including Lifetime, E! and Sky living
  • Cherry-picking programming, such as BNTM, Keeping Up with Kardashians, Scandal
Contact Details

Josephine Talbot | Content Partnership Manager

Josephine.Talbot@sky.uk | 0207 032 2338

Channel logo: Lifetime
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