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The Financial Report on Sky News

Sky Media is proud to offer the exclusive opportunity to sponsor ‘The Financial Reports’ on Sky News, playing out across every weekday, in addition to digital advertising across Skynews.com.

The Opportunity

Providing insight and analysis 24 hours a day, the multi-award-winning Sky News service thrives on setting the news agenda. With a stellar line up of experts across the journalistic field from foreign affairs to finance, business to light-hearted stories – the UK’s first dedicated rolling news channel is the definitive location for breaking news.

Sky Media is exclusively seeking a sponsor for this specialist weekly report with the option to extend the association further to Skynews.com, Sky News mobile and Sky Go. The opportunity can be extended beyond the UK to the ROI & International territories representing a fantastic cross-platform opportunity for a brand to associate itself with our award-winning Sky News platform.

The Report

Airing 5 times throughout the working day, the Financial Reports feature key share index and market movements (FTSE / NYSE / NASDAQ) along with regular updates on all major currency markets and exchange rates. With the current uncertainty in the global markets, the Financial Report provides essential economic information to over 7m discerning adult viewers annually, be it at home, online or on the go.

Scheduling

Period:           12 month sponsorship

Duration:      Each report lasts up to 60 seconds

Frequency:  Reports will run at the following times Monday – Friday: 09:45, 12:45, 13:45, 14:50 & 16:50

*The times and duration of the reports may change, owing to the nature of breaking news.

Accreditation

Sponsor Credits:

Opening Ident:    1 x 10 second audio/visual

Closing Ident:  1 x 5 second audio/visual

Key Benefits

Frequency: An estimated 1,305 reports will be broadcast across the year, equating to 2,610 sponsor credits playing out on Sky News across Freeview   and Sky’s platform.

SecondageSpanning 12 months, the sponsor will receive an estimated 19,575 seconds of sponsor branding around the markets updates.

Reach: Sponsor branding is estimated to reach over 7.6m individuals and 3.7m ABC1 Adults across 12 months.

OTS:   Throughout the year, a brand will receive a stable presence across Sky News with the average ABC1 male seeing the sponsorship 26 times or more.

Cross Platform:  For additional exposure the opportunity extends to sponsorship on Skynews.com, Sky News Mobile App and Sky Go.

Online

Showcasing the latest breaking news, videos, features, polls and insight every month, our exclusive sponsorship opportunity includes:

  • Exclusive “Sponsored by” logo across the Business section throughout the period (100% SOV)
  • 1.5 million high impact ad units (Billboards, Leaderboards & MPUs) on the Sky News Business section during the sponsorship period
  • 2x HPTO on Skynews.com
Contact Details

Adam Spicer | Activation Executive – Sky Sports & Sky News

adam.spicer@sky.uk |

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