Football On 5 & EFL Cup Highlights

Co-Sponsorship Opportunity

The Opportunity

Align your brand with some of the highest profile football events of the year by partnering with Sky Bet Football and EFL Cup highlights on Channel 5. This co-branded sponsorship opportunity is one that promises to capture a strong audience of football fans throughout the 2017/18 season.


The Content

A studio based show for the most passionate of football fans, Football on 5 returns for the new season in 2017/18, and with it comes a raft highlights that span the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, and EFL Trophy. The show has been strategically split into two parts; a 60 minute show that focuses on the Championship, and a 30 minute ‘Goal Rush’ show that rounds up the best of the action from League One and League Two.

The EFL Cup Highlights continues in its familiar midweek slot next season. Viewers can catch the action of 92 Premier League and Football League teams going head to head for their chance to follow in Manchester United’s footsteps and win the prestigious EFL Cup.


Key Benefits
  • Build a strong, enduring association through season long partnership
  • Sponsorship will be seen by approx. 6.5m Men
  • Reach high level of valuable audiences including approx. 23% ABC1 Men and 19% Men 16-34



Football on 5 – The Championship             

  • Approx. 29 x 60 minute shows,
  • First runs Saturdays 9pm – 10pm
  • Repeats on Sunday morning

Football on 5 – Goal Rush                               

  • Approx. 30 x 30 minute shows,
  • First runs Saturdays 10pm – 10.30pm
  • Repeats on Sunday mornings

EFL Cup Highlights

  • Approx. 2 x 90 minute shows at 10pm weekdays
  • 1 x 60 minute Sunday ‘Cup Final’ show at 8pm



Football on 5 – The Championship

  • An average of 4 x 10” credits per show.

Football on 5 – Goal Rush

  • An average of 2 x 10” credits per show.

EFL Cup Highlights

  • An average of 3 x 10” credits per show.

*All scheduling and accreditation is estimated and subject to change.


Contact Details


Drachan Forster | Partnership Controller  | 07855 311 714


Jack Campbell | Partnership Specialist  | 0207 032 2335

Channel 5
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