Football on 5 and EFL Cup Highlights

Co-sponsorship Opportunity

The Opportunity

Align your brand with some of the highest profile football events of the year by partnering with Sky Bet Football and EFL Cup highlights on Channel 5. This co-branded sponsorship opportunity is one that promises to capture a strong audience of football fans throughout the 2017/18 season.

The Content

A studio based show for the most passionate of football fans, Football on 5 returns for the new season in 2017/18, and with it comes a raft highlights that span the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, and EFL Trophy. The show has been strategically split into two parts; a 60 minute show that focuses on the Championship, and a 30 minute ‘Goal Rush’ show that rounds up the best of the action from League One and League Two.

The EFL Cup Highlights continues in its familiar midweek slot next season. Viewers can catch the action of 92 Premier League and Football League teams going head to head for their chance to follow in Manchester United’s footsteps and win the prestigious EFL Cup.

Key Benefits

  • Build a strong, enduring association through season long partnership
  • Sponsorship will be seen by approx. 10.2m Men
  • Reach high level of valuable audiences including approx. 38% ABC1 Men and 32% Men 16-34

Football on 5 – The Championship             

  • Approx. 41 x 60 minute shows, Saturdays 9pm – 10pm

Football on 5 – Goal Rush                               

  • Approx. 41 x 30 minute shows, Saturdays 10pm – 10.30pm
  • Approx. 3 x 60 minute play off highlight shows
  • Repeats on Sunday mornings

EFL Cup Highlights

  • Approx. 5 x 90 minute and 2 x 60 minute midweek shows at 11pm
  • 1 x 60 minute Sunday ‘Cup Final’ show at 9pm

Football on 5 – The Championship

  • An average of 4 x 10” credits per show.

Football on 5 – Goal Rush

  • An average of 2 x 10” credits per show.

EFL Cup Highlights

  • An average of 3 x 10” credits per show.

*All scheduling and accreditation is estimated and subject to change.

My 5

The online, Smart TV and set-top box catch up service provides viewers with access to a significant percentage of Channel 5’s peak time schedule. Across the sponsorship period, all Football on 5 and League Cup Highlights programming simulcast across My 5 will carry sponsor accreditation consistent with the linear broadcast.

The sponsor will also receive an opening 10” credit for each programme pushed to My 5. This is estimated to deliver approx. 900,000 video views.

Terms & Conditions
  • The opportunity excludes on-air production
  • Excludes independent research
  • Subject to brand, channel and OFCOM approval
  • Excludes ad serving costs & online creative production
  • UK only – ROI opportunity available upon request
Sky AdVance

The Platform

Sky AdVance is a new proposition which enables the extension of your sponsorship across multiple platforms. Using Sky’s customer data to connect up our media landscape on and off line, sponsors are able to deliver Linear TV sponsorship and Digital Activity in a truly integrated way.  More information on how this transition from TV to online targeting is achieved can be seen in the Sky AdVance one pager.


As part of the sponsorship investment, £90,000 will be committed to Sky AdVance digital inventory, allowing the sponsor to amplify their sponsorship message to targeted Sky Sports viewers online via VOD or display ads.  This is available for full season sponsorship only.




Elizabeth Anyaegbuna | Partnership Controller  | 07790 587 484


Jack Campbell | Partnership Specialist  | 07790 587 484

Channel 5 rebrand
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