FOX Drama 2017

FOX is 21st Century Fox’s flagship channel. It’s inclusive and broad in appeal, and presents big-ticket television such as The Walking Dead and Prison Break!

The Opportunity

Sky Media & FOX Networks Group are offering an advertiser the chance to sponsor a premium drama package on FOX, providing an opportunity to build a strong association with some of the most popular dramas on UK television. We can build on this association with an accompanying online campaign to run throughout the same period.

  • Sky Go and TV VoD included on selected titles (exact tbc)
  • The sponsors logo will be added to all relevant broadcast / non-broadcast marketing where available

New and Returning Dramas

  • NCIS (Season 14)
  • Bull (Season 1)
  • Prison Break (Season 5)
  • Outcast (Season 2)
  • American Horror Story (Season 7)
  • The Walking Dead (Season 8 Part A)
  • Shots Fired (Season 1)

Scheduling & Accreditation

  • FOX, FOX +1 & FOX HD
  • 350 hours of programming per month on FOX
  • Minimum 150 in primetime and 150 in daytime
  • Approx. 2,800 sponsorship credits per month
  • 15” credits going in and out of each programme
  • 2 x 5” credits per centre break (approx. 3 per hour programme)
  • Sky Go and TV VoD included on selected titles (exact tbc)
  • The sponsors logo will be added to all relevant broadcast / non-broadcast marketing where available
About FOX Viewers
  • This audience is aged, on average, between 25-54
  • They index overall as ABC1/upmarket with a discerning taste for content – they want thoughtful, perceptive, bold programming that is unique
  • Edgy devotees who are TV addicts and agree that watching TV is their favourite pastime
  • They are heavy cinema goers and particularly like films from the horror and science fiction genres
  • This audience likes to keep up to date with the latest technology, buying new gadgets and appliances
  • They likely have 2 TV sets in their home
  • The internet is fully integrated into their life, it is the first point of call for information and they believe they cannot live without it
Contact Details

Josephine Talbot| Content Partnership Manager

Josephine.Talbot@sky.uk | 0207 032 2338

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