FOX Drama 2016

Sky Media & FOX International Channels are offering an advertiser the chance to sponsor a premium drama package on FOX.

Rick Grimes & Morgan Jones

This sponsorship provides an opportunity to build a strong association with some of the most popular dramas on UK television throughout 2016.

We can build on this association with an accompanying online campaign to run throughout the same period. The sponsors logo will be added to all relevant broadcast/non-broadcast marketing where available.

Rating Highlights

  • The Walking Dead Season 6 Part A achieved record-breaking viewing figures
  • Episode 1 premiere delivered an overnight audience of 957k, Fox Channel’s biggest ever overnight audience, and consolidated to 1.7 million
  • Including repeats in the week following the premiere, the first episode delivered a total consolidated audience of 2.1 million
  • The 11 premiere episodes of The Walking Dead in 2015 have averaged 325k Men 16-34 viewers, BT Sport’s best performing football match (or any programme) for Men 16-34 had a 5-minute peak of just 240k viewers
  • The premieres of the 24 episodes of Season 12 of NCIS (all in 2015) averaged an overnight audience of 445k and a consolidated audience of 917k, four episodes managed over a million viewers
  • Wayward Pines season 1 (including repeats within a week of initial transmission) averaged 823k
  • American Horror Story Hotel launched with a consolidated audience of 442k for episode 1

Scheduling & Accreditation

  • 350 Hours of programming per month on FOX
  • Minimum 150 in Primetime and 150 in daytime
  • 1st January  2016 – 31st December 2016
  • Approx. 2,800 sponsorship credits per month
  • 15” credits going in and out of each programme
  • 2 x 5” credits per centre break (approx. 3 per hour programme)
Upcoming Premiere Dramas


  • NCIS (Season 13)
  • American Horror Story Hotel (Final 3 episodes)
  • Tyrant (Final 3 episodes of Season 2)
  • The Walking Dead (Season 6 Part B)
  • The Talking Dead
  • New global series


Outcast (Season 1)
  • This audience is aged, on average, between 25-54
  • They index overall as ABC1/upmarket with a discerning taste for content – they want thoughtful, perceptive, bold programming that is unique
  • This audience likes to keep up to date with the latest technology, buying new gadgets and appliances
Contact Details

Josephine Talbot| Sponsorship Manager 0207 032 2338

Channel logo: Fox
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