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FOX Drama

A thrilling opportunity to connect with an audience of upmarket TV addicts.

The Opportunity

Sky Media & FOX Networks Group are offering a brand the chance to sponsor a premium drama package on FOX, providing an opportunity to build a strong association with some of the most popular dramas on UK television, including the worldwide phenomenon ‘The Walking Dead’ .


Why FOX Drama

  • Every one of the 16 episodes of Season 8 of The Walking Dead were seen by over 1.2m people, peaking at 2 million.
  • Episode 1 of the FNG premiere drama Deep State consolidated at 750k individuals.
  • NCIS continues to be a strong ratings driver, with season 15 averaging over 770k per episode.
  • The Gifted season 1 averaged just under 500k viewers per episode.
  • The Orville season consolidated at 500k individuals.
  • American Horror Story: Cult was watched by over 300k per episode.
  • Sponsors will also have access to FOX’s loyal social following of 1.8 million with co-branded monthly posts.


Drama Programming
  • American Horror Story S8 (UK premiere)
  • The Gifted S2 (UK premiere)
  • The Walking Dead S9A (UK premiere)
  • The Orville S2 (UK premiere)
  • NCIS / The Mentalist / Bones / Monk
  • Deep State S2 (UK Premiere)
  • Legion S3 (UK Premiere)


About the Audience

  • This audience is aged, on average, between 25-54
  • They index overall as ABC1/upmarket with a discerning taste for content – they want thoughtful, perceptive, bold programming that is unique.
  • Edgy devotees who are TV addicts and agree that watching TV is their favourite pastime.
  • They are heavy cinema goers and particularly like films from the horror and science fiction genres.
  • This audience likes to keep up to date with the latest technology, buying new gadgets and appliances.
  • They likely have 2 TV sets in their home.
  • The internet is fully integrated into their life, it is the first point of call for information and they believe they cannot live without it.

Scheduling & Accreditation
  • 350 Hours of programming per month on FOX
  • Minimum 150 in Primetime and 150 in Daytime
  • Approx. 2,800 sponsorship credits per month
  • 15” credits going in and out of each programme
  • 2 x 5” credits per centre break (approx. 3 per hour programme)
  • One co-branded post on FOX’s Facebook and Twitter every month of the partnership
Additional Activation

Beyond on-air sponsorship, the partnership can be extended through accompanying social and online co-branded activation’s and the sponsor’s logo will be included on all relevant promos as well as broadcast and non-broadcast marketing where available. There is also the opportunity for the sponsor to be fully integrated into a nationwide fan competition around The Walking Dead culminating in a stand-out event.

Contact details

Greg Potter | Content Partnership Manager

gregory.potter@sky.uk | 0207 032 6786

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