Friends and FriendsFest

Could there BE any more value….Friends Sponsorship!

Friends - Comedy Central

The Opportunity

Sky Media and Viacom are delighted to offer the sponsorship of one of the most influential and popular TV shows of all time.

And this Summer we also offer the sponsorship of  120,000 capacity, celebration of Friends, FriendsFest.

About The Show

Take six young friends, put them in Manhattan and add a bit of coffee. And what do you get? The greatest sitcom of all time!

Friends  was nominated for 63 Emmys and continues to find a young growing audience (average viewer age 27) on Comedy Central.


After its enormous success in 2016 with 60,000 fans attending, FriendsFest is back in 2017, twice the capacity, with even more for the fans to enjoy (see over).

Friends Audience
  • The 2nd most watched show across ALL digital channels for Adult 1634’s
  • 58% of the Friends audience are 1634, the median age is 27 years old.
  • 54% of the audience are female.
  • Friends is watched on Comedy Central in the UK on average by over 800k people a day!
  • Friends’ viewers are most likely to be high consumers of fashion, cosmetics and technology – audiences who have high disposable incomes (source: TGI)
Scheduling & Accreditation
  • Comedy Central
  • Minimum 112 episodes per week
  • 10” Opening and Closing credits
  • 2 x 5” centre break bumpers
  • Logo accreditation on all promotional trailers
Contact Details

Drachan Forster | Viacom Content Controller  | 07855 311 714

Elizabeth Anyaegbuna | Viacom Content Controller  | 07870 158 296

Channel logo: Comedy Central


After sell out tours in 2015, 2016, FriendsFest comes back in 2017!

We expect a full sell out of 120,000 tickets.

The on air Sponsor will be the headline sponsor at these Events.

When and Where?

  • Hillsborough Park, Sheffield: 7th July – 16th July 2017
  • Bute Park, Cardiff:  21st July – 30th July 2017
  • Heaton Park, Manchester: 4th August – 13th August 2017
  • Blenheim Palace, Oxfordshire: 18th August – 27th August 2017
  • Hylands House, Essex: 1st September – 10th September 2017
  • Clissold Park, London: 15th September – 24th September 2017

The Tour

  • Partnership with the Luna Cinema – the biggest outdoor screening company
  • Meticulous recreation of key sets , props – with 360 Comedy Central and Luna project team working on site design, installation and animation
  • Grassy festival, set against backdrop of prestigious historic building/urban parks
  • Set piece (Monica’s) from 2015 plus Central Perk build, Vegas Chapel, Joey & Chandler apartment, Moondance Diner
  • Hosted stage with games & quizzes, stewards taking fans photos, themed food and drink concessions.
  • 360 Virtual Reality tour of Monica’s Apartment – supporting app.

TV Promo

  • Promoting event
  • #vote: soliciting fan votes
  • Encouraging tune-in: in the one with every episode

Digital & Social Support

  • Twitter, Instagram, Facebook
  • Comedy Central Snapchat – Launched this year

On-The-Ground Opportunities For Headliners

  • Associated event branding
  • Ticket allocation
  • Commercial Airtime Value
  • Logo on website
  • Licence for activation


  • Megan McKenna shared her experience at Friendsfest with her 473k Twitter followers.
  • Phillip Schofield received over 17k likes for a selfie he did with Maggie Wheeler who plays the unforgettable character, Janice on Friends – not surprising as he has over 4 million Twitter followers.
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