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Good Morning Sports Fans

Sky Sports News Sponsorship Opportunity

The Opportunity

Sky Media is delighted to offer the opportunity for a brand to be broadcast sponsor of Good Morning Sports Fans on Sky Sports News for a 6 or 12 months period. It is a strand that is a real long-term mainstay of the channel since it became the first 24 hour sports news channel in the UK in October 1998.

Since 2017, Good Morning Sports Fans has seen a 25% increase in viewing in average across the hours covered within this programme. Content changes to the daypart have been part of driving more viewing across the hours available to sponsor from 1st October. Known as the home of Transfer Deadline Day, the channel is constantly developing it’s approach to respond to changes in audience viewing behaviours.

Strand Content Updates

  • Half hours shows and shorter segments rebranded as Good Morning Sports Fans Bitesize, to give the feeling of a shorter and sharper news service, rather than longer belts of treatment.
  • The introduction of a new video wall scene, including our top stories. Watch! stories to give morning viewers succinct updates and make special features stand out.
  • The presenters now stand at the cocktail table in front of the video wall, whilst a bigger emphasis is on social opinions and interaction.


12 Month Sponsorship
Timings: 06:00-10:59 Monday- Friday & 06:00-11:59 Saturday & Sunday

This now includes the 1000-1100 hour (Monday-Friday) throughout the 12 month period due to a change of scheduling.

Sponsor Credits
Opening Credits: 1 X 15 seconds per hour
Closing Credits: 1 x 15 seconds per hour
Centre Break Credit: 6 x 5 second credits per hour



  • Reach 6.7 individuals
  • OTS 80 Men ABC1
  • 30″ Equivs 488.7 Men ABC1
Contact Details

Rob Horne | Activation Executive

Robert.horne@sky.uk  |

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