Sponsor Channel 5’s landmark documentary series and the only programme on British TV that is filmed inside a working general practice; GP’s Behind Closed Doors.
The Content
This fascinating observational documentary series politely executes what Britain’s hard working GP’s endure on a day to day basis.
Moving to the West of England and Horfield Health Centre in Bristol for its 5th series, GP’s Behind Closed Doors offers a disarmingly honest and entertaining look at the stresses, strains and joys of working in, and using, the NHS in modern Britain.
Benefits
Performance – a programme that continues to grow, showing no signs of slowing down in popularity; premiere episodes of GPs Behind Closed Doors have consistently achieved over 1m adults this year to date, hitting up to 1.6m (avg. 000’s)
Audience – effectively targets Women and HWCH alike, reaching up to 32% of both across a 20 week run
Frequency – with long running series’ and consistent schedule presence, GPs offers a strong platform to get brands seen approx. 18-22 times by key audiences
Scheduling & Accreditation
60 minute peak episodes on Wednesdays at 20:00 on Channel 5
Approx. 1 x repeat on Channel 5 and 4 x repeats on 5Star per week
1 x 15”, 1 x 10” and 6 x 5” per hour
* Minimum number of idents produced to be agreed with Channel 5.
VOD Delivery
This sponsorship is predicted to deliver approx. 400,000 VOD views
Teatimes on Channel 5
Nat Geo WILD
Intelligent Entertainment on Discovery
Sky Arts Channel Partnership
National Geographic Channel
