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Haunted Halloween

Horror Channel Sponsorship Opportunity 2019

The Opportunity

Sky Media and AMC Networks are excited to offer brands and advertisers the opportunity to sponsor Haunted Halloween on the Horror Channel during this October. On-air sponsorship of Horror Channel provides brands a thrilling opportunity to market their product to a large, male-skewed audience, as well as associate their brand with some of the most iconic movies and series across the horror and science-fiction genres.

The thrills don’t have to stop at on-air sponsorship. There are plenty of opportunities to extend the partnership, with digital and social activation opportunities available including an online competition, social network links, e-newsletter features and more

About Horror Channel

Available in 95% of UK homes, Horror Channel is the premiere UK channel dedicated to dreams and nightmares. Viewers will be entertained and terrified by the channel’s curated mix of intense and dark cinema, alongside science-fiction and futuristic fantasy. The leading voice of genre television, Horror Channel keeps its male-skewed audience of TV addicts at the edge of their seat with compelling content.

Horror Channel’s Audience

Horror Channel’s viewers…

  • Agree that watching tv is their main leisure activity
  • Always make sure that they have the latest TV technology
  • Love to try new products, and like to search online for things they’ve seen advertised on TV
  • Often buy things on impulse
  • Are 10% more likely than the average to drink lager 3+ times per week
  • Are 35% more likely to drink cider 3+ times per week
  • Are 35% more likely to place a bet in a shop or by phone 3+ times per week
  • Are 23% more likely to spend £150 or more per year on purchasing music
2019 Haunted Halloween Programming
  • Saturday 19th – The Unspoken – UK TV Premiere
  • Sunday 20th – Amityville II: The Possession
  • Monday 21st – The Innkeepers
  • Tuesday 22nd – Stir Of Echoes
  • Wednesday 23rd – The Messengers
  • Thursday 24th – Flight 7500
  • Friday 25th – The Woman In Black (2012)
  • Saturday 26th – The Possession
  • Sunday 27th – The Nun (2005)
  • Monday 28th – The Eye (2008)
  • Tuesday 29th – The Pact
  • Wednesday 30th – Boo
  • Thursday 31st – Pay The Ghost – Channel Premiere
Scheduling & Accreditation

Full Channel

All day, Monday – Sunday

Daytime Movies, Primetime Movies + Sci-Fi Zone

Approx. 3,120 total sponsorship credits per month

15” openers/closers going in and out of each programme/movie

2 x 5” break bumpers per centre break

Contact Details

Wesleigh Lewis | MP Partnership Controller

0207 032 6611 | Wesleigh.lewis@sky.uk

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