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History Channel Sponsorship Opportunity

Insurance Brands Specific

The Opportunity

A+E Networks UK is excited to offer the exclusive opportunity to sponsor the iconic HISTORY channel for 6 months in 2020, available now. This opportunity goes beyond traditional sponsorship, offering a complete channel takeover, including clarity takeovers and inclusion of ATL campaigns. This 360 degree partnership will allow brands to create a meaningful impression on HISTORY fans, “insuring” brands/products are front of mind.

About The Channel

HISTORY is a channel bursting with extraordinary, entertaining and ground-breaking stories. Our loyal audience resonate and connect with the array of  larger than life characters; allowing the channel to identify with people from all walks of life.

The HISTORY fan is a risk-taker, who is curious and knowledgeable and the content of this channel encourages them to pursue a life filled with passion and to never stop learning. Be inspired by yesterday, live out today, and shape tomorrow.

Example Programming:

  • Forged with Fire
  • Vikings
  • Ancient Aliens

Scheduling & Accreditation

  • All Day Channel Sponsorship- available now for 6 months.
  • Approx. 2,900 hours of content
  • Approx. 11,600 sponsorship credits
  • 4 X 10 sponsorship credits per hour

About the Audience

  • The core HISTORY viewer is Male 45-64
  • Married with grown up children and working
  • Owns his own home which is a multiple car household
  • Hobbies include DIY and Cars and he uses his Smartphone daily

HISTORY and Insurance:

As a 45-64 year old male who lives in a multi-car household with his family and pets, the HISTORY fan is at an age where insurance and retirement are front of mind. This makes HISTORY the perfect platform for insurance brands  to hone in on the health-conscious, affluent males that the channel draws in.

Digital Activation:

Use HISTORY.co.uk and Social Media to drive

engagement to this campaign:

  • HISTORY.co.uk receives an average of

565k page views/month.

  • HISTORY’s Facebook page delivers,

reaching a massive 20m impressions in Q2

of 2019.

Contact Details

Sadie Burnett | MP Partnerships Manager

Sadie.Burnett@sky.uk| 0207 032 4449

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