Home and Away

Reach a varied and engaged audience through the sponsorship of Australia’s most popular soap opera.

The Opportunity

Sky Media and Channel 5 are delighted to be able to offer the Sponsorship of Home and Away, one of the most popular Australian soap operas to screen internationally and the most popular in its home country.

The Content

Providing a daily dose of Australian sunshine for over 25 years.

Home and Away is the Australian series that has been on our screens since January 1988. The series was originally centred on Pippa and Tom Fletcher and the children they fostered and was set in the fictional small coastal town, Summer Bay, just north of “the city” – Sydney.

Now this classic Australian soap depicts the trials and tribulations, romances, arguments, successes and failures of the residents of Summer Bay.  Home and Away remains a popular choice for viewers with its real-life storylines and familiar characters ensuring it remains a staple diet of the UK television viewing audience.

Key Benefits
  • Home and Away offers regular branding to a loyal audience on a regular basis
  • The show indexes excellently vs all TV for Women (142) and 16-34 Women (157)
  • Home and Away reaches 4.9m Individuals a month and 2.4m 16-34 Women a year
Guide VOD Delivery
  • This sponsorship is predicted to deliver 1.5 million VOD bumper impressions.
Scheduling & Accreditation
  • Channel 5 and 5STAR
  • 30 minute episodes Monday – Friday
  • 13.15 & 18.00 on Channel 5
  • 18.30 & 15.30 on 5STAR
  • 15” credits going in and 10” out of each episode
  • 2 x 5” credits per centre break
  • Up to 5” advertiser logo accreditation on all relevant promos over 20” in duration
  • Logo & hyperlink on any related programme page on Channel5.com
  • Pre roll (up to 15”) video of sponsor credits on all long form video content
  • Logo & hyperlink on any related programme page on Channel5.com
  • Home & Away show page
  • Avg 117,891 UU per month
  • Avg 774,906 PI per month
  • Avg 1,271,327 streams per month
  • Figures based on Jan-Nov 2014
Contact Details

Elizabeth Anyaegbuna | Viacom Content Controller

07870 158 296 | Elizabeth.Anyaegbuna@sky.uk

Jack Campbell | Viacom Partnership Specialist

0207 032 2335 | Jack.Campbell@sky.uk 

Sarah Leyland | Viacom Partnership Specialist

0207 032 6956 | Sarah.Leyland@sky.uk

Channel 5
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