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Horror Channel Partnership

A thrilling opportunity to partner with the leading voice in genre television.

The Opportunity

Sky Media and AMC Networks are excited to offer brands and advertisers the opportunity to sponsor Horror Channel. With primetime, and daytime opportunities available, on-air sponsorship of Horror Channel provides brands a thrilling opportunity to market their product to a large, male-skewed audience, as well as associate their brand with some of the most iconic movies and series across the horror and science-fiction genres.

The thrills don’t have to stop at on-air sponsorship. There are plenty of opportunities to extend the partnership, with digital and social activation opportunities available. Please enquire for further details.

About Horror Channel

Available in 95% of UK homes, Horror Channel is the premiere UK channel dedicated to dreams and nightmares. Viewers will be entertained and terrified by the channel’s curated mix of intense and dark cinema, alongside science-fiction and futuristic fantasy. The leading voice of genre television, Horror Channel keeps its male-skewed audience of TV addicts at the edge of their seat with compelling content.

 

 

2019 Programming Highlights
  • The Woman in Black
  • Sinister
  • Resident Evil: Retribution
  • Burying the Ex
  • Red Lights
  • Maggie

 

Horror Channel’s Audience

Horror Channel’s viewers…

  • Agree that watching tv is their main leisure activity
  • Always make sure that they have the latest TV technology
  • Love to try new products, and like to search online for things they’ve seen advertised on TV
  • Often buy things on impulse
  • Are 10% more likely than the average to drink lager 3+ times per week
  • Are 35% more likely to drink cider 3+ times per week
  • Are 35% more likely to place a bet in a shop or by phone 3+ times per week
  • Are 23% more likely to spend £150 or more per year on purchasing music

 

Scheduling & Accreditation

Daytime Movies

  • 08:00 – 18:00, Monday – Sunday
  • Approx. 90 sponsored movies per month
  • Approx. 720 sponsorship credits per month
  • 15” openers/closers going in and out of each programme
  • 2 x 5” break bumpers per centre break (approx. 3 per hour-long programme)

Primetime Movies

  • Post 21:00, Monday – Sunday
  • Approx. 90 hours of sponsored content per month
  • Approx. 720 sponsorship credits per month
  • 15” openers/closers going in and out of each programme
  • 2 x 5” break bumpers per centre break (approx. 3 per hour-long programme)

Full Channel

  • All day, Monday – Sunday
  • Daytime Movies, Primetime Movies + Sci-Fi Zone
  • Approx. 3,120 sponsorship credits per month
  • 15” openers/closers going in and out of each programme
  • 2 x 5” break bumpers per centre break (approx. 3 per hour-long programme)

Contact details

Greg Potter | Content Partnership Manager

gregory.potter@sky.uk | 0207 032 6786

Channel logo: Horror Channel
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