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Indian Premier League (IPL) 2018 – Sky Sports

Sky Sports will once again be the home of the richest cricket franchise tournament and the most popular Twenty20 cricket league in the world, the Indian Premier League (IPL). Bringing cricket fans and Sky Sports viewers all the action throughout the tournament.

The Opportunity

Sky Sports Cricket will once again bring sports fans all the action from one of the most viewed sporting events in the world, the Indian Premier League (IPL).

This opportunity is perfect for a brand that wish to build their association with top level cricket, whilst reaching out to a large ABC1 Men and Asian market. The sponsor will receive accreditation across TV, Sky Go and also Sky Sports’ multiple digital platforms, including the UK’s number one commercial sports website, skysports.com.

The Content

With an average live attendance in the tens of thousands, TV viewing figures in the hundreds of thousands, and star players from across the globe playing in the league every week, the IPL is arguably the biggest event in world cricket.

In 2017, Sky Sports viewers witnessed one of the closest and most thrilling IPL finals in history! The Mumbai Indians beat Rising Pune Supergiant by 1 run to be crowned IPL champions for an unprecedented 3rd time. This was the first time Mumbai defeated Pune this season, and what a time to do it. Posting a score of 129 runs on the board, after winning the toss and electing to bat first, The Mumbai Indians bowlers kept their cool and delivered when it mattered most.

The IPL continues to attract the biggest stars every year from across the globe. In 2017, the IPL witnessed the most expensive sale ever for a foreign player. Ben Stokes’ auction price closed at a record breaking £1.7m, making the England all-rounder one to watch during his inaugural IPL season. Despite the huge expectation and pressure that comes with a price tag that large, Ben Stokes delivered, and helped Pune to the IPL final and was also named ‘Most Valuable Player’ of the series.

Sky Sports will bring cricket fans coverage of every game from the 2018 IPL, live in stunning HD, alongside a host of compelling news articles on skysports.com, and regular highlight shows throughout the tournament across the Sky Sports channels.


  • Live Indian Premier League
  1. 60 live matches
  • Repeats/Highlights
  1. 100 repeats/highlights


The sponsor will receive the following accreditation across each live match:

  • Live – an average of 2 x 15”, 8 x 5” and 10 logo credits per match.
  • Full repeats – an average of 2 x 15”, 8 x 5” and 10 logo credits per match.
  • Highlight shows – an average of 2 x 15” and 4 x 5” credits.

*All scheduling and accreditation is estimated and subject to change.r

Sky Sports Desktop and Mobile

SkySports.com is the highest reach and most visited commercial Sports destination on the web (UK). Offering sports fans and advertisers a multi media and fully interactive experience showcasing the latest breaking news, videos, features, games, polls and chat, delivering  (per month):

  • 3.6 million unique visitors
  • 180 million pages views
  • An average dwell time of 31 minutes per visitor

The sponsor of the IPL 2018 will receive the following placements on SkySports.com from April-May 2018:

Sky Sports Cricket Section

  • 2 million impressions – Mixed format ads (Leaderboard & MPU)
  • Sponsorship Video Bumper, IPL content (100% SOV)

Run of Sky Sports Site

  • 2 million Impressions across Sky Sports (Leaderboard & MPU)

Run of Sky Sports App

  • 2 million Impressions across Sky Sports App (Mobile Banner)

Sky Go

With over 3.2 million users and 64 million streamed views each month, watching your favourite Sky channels and shows wherever, whenever has never been more popular. Across the sponsorship period, all IPL programming simulcast across Sky Go will carry sponsor accreditation consistent with the linear broadcast.

The sponsor will receive an opening 15” credit for each programme pushed to Sky Go On Demand. This is estimated to deliver 5,000 impressions.

Contact Details

Rob Horne | Activation Executive


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