Intelligent Entertainment on Discovery

Sponsorship Opportunity 2018

The Opportunity

Sky Media are excited to offer brands and advertisers the ‘Intelligent Entertainment’ package. With content that will have viewers revelling at the delights of pop-science and pondering the meaning of life, this sponsorship opportunity to reach an intellectually curious, male-skewed audience.

About Channels

Discovery

As the number 1 Factual channel for Adults and Millenials, Discovery takes its viewers from the bottom of the Pacific Ocean to the top of the Himalayan Mountains, with ground-breaking documentaries and world-class entertainment.

 

Quest

Reach 9 million viewers, and 1 in 5 men; Quest is the largest channel in the Discovery portfolio. The channel brings amazing stories, fascinating facts and extraordinary characters to its male-skewed audience with personality, wit and wisdom.

 

Example programming

  • Through the Wormhole with Morgan Freeman
  • How it’s Made
  • NASA’s Unexplained Files
  • How the Universe Works
  • What on Earth?

Audience

Discovery’s viewers are:

  • 55% more likely to spend £200 or more on a watch
  • 49% more likely to intend to buy a car in the next 3 months
  • 49% more likely to spend over £300 on gardening equipment

Quest’s viewers are:

  • 99% more likely to have spent £1,000 or more on DIY materials
  • 106% more likely to do their own plumbing or electrical work
Scheduling & Accreditation
  • 50 hours per month on Discovery
  • 40 hours per month on Discovery Science
  • 30 hours per month on Quest
  • 2 x 15″ and 6 x 5″ per hour

Contact details

Wesleigh Lewis | Content Partnership Controller

wesleigh.lewis@sky.uk | 0207 032 661

Channel logo: Discovery
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