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Late Night Casino on History & Blaze

Target gambling fans and thrill seekers by sponsoring late nights on A + E Network’s flagship channels HISTORY & BLAZE.


On HISTORY, the big boys are out to play. On this channel knowledge is our weapon, because knowledge is power. And if you’re going to know one thing, know history. Build on those who came before us to stack the odds in your favor, with help from HISTORY.


BLAZE brings you the champion of the everyman. The winner. The man’s man. Less intellectual, more beardy. BLAZE is a channel all about adventure and adrenaline. Send the message that men from all walks of life can be winners, with the help from BLAZE.

The Opportunity

Sky Media and A+E Networks UK are offering a casino or gambling brand the opportunity to sponsor late nights on A+E Network’s flagship channels HISTORY & BLAZE, reaching both PAY and FREE TO AIR audiences. Sponsor the late primetime block from 21:00 until 27:00, effectively targeting gambling fans and thrill seekers across both channels.

Other activation’s include:

  • ‘Watch & Win’ Competition – Viewers tuning into late nights weekly in order to win!
  • Facebook Live Streaming of Blackjack, roulette or another nail-biting casino favourite. Watch weekly as HISTORY & BLAZE characters come to life in the casino.
  • Man Chat Podcast all about gambling, betting and casinos – utilise the HISTORY brand to discuss the history of gambling, of blackjack or the casino itself.
  • Short Form Content all about the world of the casino. Position your brand as the hero of the late night!
Content Pillars
  1. UNSCRIPTED – Real stories of everyday men doing extraordinary things. Example programme – Forged in Fire
  2. INNOVATIVE SWINGS – Original and inventive formats that make an impact. Example programme – Alone
  3. MEGA DOCS – Real world issues and breaking history. Exploring the major shifts in our world, both past and present. Example programme – Doomsday
  4. PREMIUM SCRIPTED DRAMAS – High-impact drama focusing on larger than life historical figures and events. Example programme – Vikings
The Audience
  • HISTORY reaches over 4.4m adults per quarter, with an audience of 68% Men.
  • BLAZE reaches over 5m adults per quarter, with an audience of 60% Men.
  • HISTORY & BLAZE audience loves to gamble
  • HISTORY & BLAZE viewers place bets up to 3 x per week
  • HISTORY & BLAZE viewers spend over £500 on gambling per year
  • BLAZE viewers visit betting shops 3 or more times per week
Scheduling & Accreditation

2 Month Opportunity


  • 21:00-27:00
  • 5,856 Sponsorship credits
  • 2 x 15″ opening/closing Billboards
  • 6 x 5″ centre break bumpers
Contact Details
Greg Potter | Content Partnerships Manager

 Gregory.Potter@sky.uk | 0207 032 6786

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