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The Bi Life on E!

A partnership opportunity that’s perfect for brands looking to reach a young, digitally engaged audience.

The Opportunity

Sky Media and NBCUniversal are excited to offer brands the opportunity to partner with ‘The Bi Life’ on E!, a truly unique TV proposition.

Targeting 16-24’s with an even gender skew, this is a fantastic opportunity for brands and advertisers to reach a young, digitally engaged audience. This 360 partnership goes far beyond linear TV sponsorship, with the possibility of branding on promos, licensing opportunities, competitions, digital and social, and Youtube.


About The Bi Life

With the number of British people defining themselves bisexual rising by 45% in three years, and a demand for audiences to see themselves represented on television, The Bi Life is a world first reality program commissioned exclusively for the UK market about Bi-Sexual dating. A group of  8 bi sexual + (bi, pan-sexual, fluid etc) or questioning British individuals are sent on an adventure abroad to find love. The 8 will live, together, party together and help each other navigate the rocky road of Bi-sexual+ dating set against the cosmopolitan backdrop of Barcelona, as they observe and feedback to each other on their dating experiences.  For some, this will mean exploring who they are for the very first time, on E!  The show will be fronted by entertainer, advocate and Celebrity Big Brother winner, 2018, Shane Jenek, also known as Courtney Act.

Throughout the 10 part series, the cast will provide each other with support and encouragement as they share their stories, form new friendships and go looking for love. The Bi Life will chart their highs and lows as they embark on a life of dating and romance in Barcelona.


About E!

As the number one channel for targeting upmarket females and the number two channel for targeting young females, E! leads when it comes to delivering Hollywood and Red Carpet action. E! taps into what is happening in the world of Pop Culture – from fashion to celebrity to sports. Viewers are passionate about E! because they keep them in “in the know”. E! fuels their conversations and that’s where the fun is.

Scheduling & Accreditation

TV sponsorship

  • Mid October – Mid December 2018
  • Sunday 21:00-22:00
  • 10-part hour-long series


Contact details

Michael Thomas | Content Partnership Manager

michael.thomas@sky.uk | 0207 032 6483

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