Life of Bi on E!

A partnership opportunity that’s perfect for brands looking to reach a young, digitally engaged audience.

The Opportunity

Sky Media and NBCUniversal are excited to offer brands the opportunity to partner with ‘Life of Bi’ on E!, a truly unique TV proposition.

Targeting 16-24’s with an even gender skew, this is a fantastic opportunity for brands and advertisers to reach a young, digitally engaged audience. This 360 partnership goes far beyond linear TV sponsorship, with the possibility of branding on promos, product placement, licensing opportunities, competitions, digital and social, and Youtube.

And the fun doesn’t have to stop there, with the possibility of extending the partnership through digital, social and in-show integration.


About Life of Bi

With the number of British people defining themselves bisexual rising by 45% in three years, and a demand for audiences to see themselves represented on television, Life of Bi is a world first reality program commissioned exclusively for the UK market. 7 British bisexual and bicurious individuals, on a quest for love, enter a villa and date each other as well as people outside of the villa, using an app. With advice from their fellow housemates, as well as a celebrity host; will the cast find love with each other, or someone new?


 About E!

As the number one channel for targeting upmarket females and the number two channel for targeting young females, E! leads when it comes to delivering Hollywood and Red Carpet action. E! taps into what is happening in the world of Pop Culture – from fashion to celebrity to sports. Viewers are passionate about E! because they keep them in “in the know”. E! fuels their conversations and that’s where the fun is.

Scheduling & Accreditation

TV sponsorship

  • Mid October – Mid December 2018
  • Sunday 22:00-23:00
  • 10-part hour-long series


Contact details

Michael Thomas | Content Partnership Manager | 0207 032 6483

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