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Lifetime Channel & VOD Package

Sponsorship Opportunity 2020

The Opportunity

Sky Media & A+E Networks UK are offering your brand a special opportunity to become Lifetime’s proud sponsor of their linear & VOD platforms. This is the perfect opportunity for a brand to align with a channel that prides themselves on empowering strong women, as well as gaining them access to reach Lifetime’s adventurous and impulsive female audience at excellent value!

Reach your target audience by leveraging Lifetime’s strong female audience, ensuring your brand is in the front of several distinctive and commercially-minded demographics.

About Lifetime’s Audience

Lifetime has the ideal female audience for brands!

  • Love’s to buy new Brands (i156)
  • They spend £500 or over on beauty/grooming products (i172)
  • 55% spend £150 or more per year on Clothes (i119)
  • They often talk about things they have seen on TV (i117)
  • Whilst watching TV they search online for things they have seen advertised (i126)
  • 47% always look to improve their home (i113)
VOD Content Highlights

Lifetime – Cheerleader Generation (New Season)

Set in the exciting world of competitive cheerleading, Cheerleader Generation follows the lives of two squads and their fierce, hardworking coaches, Lexington Kentucky’s Dunbar High School coach Donna Martin and her daughter, Ole’ Miss head coach, Ryan O’Connor. While veteran coach Donna pushes her team to new heights to return Dunbar to its former glory of reigning champs, Ryan is fighting to earn the respect of her peers, her collegiate team and her mother.

Returning Favourites

  • Judge Judy
  • The Real Housewives
  • Little Women
  • Dance Moms
  • Million dollar decoration
Scheduling & Accreditation

Full Channel

  • 4 x 10” Credits per show
  • Approx. 540 hours of Sponsored Content per month
  • Approx. 4320 Sponsorship Credits per month


  • 1 x 10” Sponsorship ident per show on Sky Go (Pre-roll only) – Sky Go idents can include clickable URL directing traffic to a website of the brands choice.
  • 3 x 10” Sponsorship idents per show on TV VOD (Includes pre-roll, mid-roll and post-roll)
Benefits of VOD
  • Sky GO, TV VOD and My 5 gains a reach of 49% of the UK population per month.
  • Sky VOD gains higher engagement scores than any other VOD service, including YouTube.
  • VOD has all the positives of social but with the premium content & brand safety of broadcast
Contact Details

Wesleigh Lewis | MP Partnership Controller

Wesleigh.Lewis@sky.uk | 0207 032 6611

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