Lifetime Fashion & Beauty

Opportunity to sponsor across Lifetimes’ all new high-end Fashion & Beauty content from January 2018 – with brand new series & returning fan favorites.  Align your brand with top quality programming that reaches a desirable young and upmarket female audience!

The Opportunity

Sky Media and A+E Networks are excited to offer sponsorship across Lifetimes’ all new high-end Fashion & Beauty content from January 2018– with brand new series & returning fan favourites.  Align your brand with top quality programming that reaches a  desirable young and upmarket female audience! BRAND NEW fashion shows upcoming in 2018 include; Making a Model (Starring Yolanda Hadid), Project Runway & Project Runway All-Stars.

The Audience

  • Lifetime reaches 2.5 million per quarter
  • Spends over £500 per year on clothing (i.112)
  • Spends £150+ on beauty products per year (i.137)
  • 4X more likely to look online for products seen on TV! (i.424)
  • 2X more likely than average to strongly agree that they like to try new products and brands (i.234)
  • Lifetime fashion audience is younger and more upmarket than TLC

Digital Opportunity

  • 68% of people who engage with Lifetime on Facebook are under the age of 34
  • 343% higher engagement on Facebook vs competitor E! (Last month alone, Lifetime Interactions 55,756 vs. E! 12,021)

Fashion & Beauty digital extension:

  • Sponsored social media promotions across all touch-points
  • Facebook page
  • #Twitter feed
  • Instagram
  • Sponsored exclusive video content available to be shared

Scheduling & Accreditation

  • Lifetime, Lifetime +1 & Lifetime HD
  • April–June 2018 & October–December 2018
  • Approx. 40 hours of sponsored content & 200 repeat hours
  • Approx. 2,000 sponsorship credits
  • 15” credits going in and out of each programme
  • 2 x 5” credits per centre break (approx. 6 per hour programme)
  • Promo tags
  • Online Advertising and social media interaction

Example Programming

  • Project Runway
  • Making a Model with Yolanda Hadid
  • Project Runway All Stars

Contact Details

Greg Potter | Content Partnerships Manager

Gregory.Potter@sky.uk  | 0207 032 6786

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