This sponsorship provides an advertiser with a great opportunity to build a strong association with a popular, powerful female focused channel or with a specific programme or strand of programming.
Lifetime is an exciting entertainment brand that celebrates women and represents their power, creativity and passion in a positive and inclusive way.
As a channel, it’s a one stop shop for bold, provocative, feel-good programming encompassing quality scripted dramas, original movies, and addictive entertainment & reality: all of which have great storytelling at their heart.
The Slap, Unreal
Project Runway, Dance Moms
Real Life Glamour
Real Housewives, Vanderpump Rules, Shahs on Sunset, Donnie Loves Jenny
Online: Sponsorship of Lifetimetv.co.uk, a glossy, magazine style website with new, prominent branding on the home page, an advertorial feature page as well as innovative display ads including a full screen takeover.
Branded Short Films: Product Placement in a series of fact filled 1-2 minute films will generate interest and impress consumers of the promoted product.
Co-branded Competitions: Enhance the association with a branded competition which can be heavily promoted via TV airtime, Lifetimetv.co.uk, Facebook and Twitter
High Frequency 3” Full-Screen Sponsor Credits: Inclusion of a 3” full-screen credit or logo on sponsored programme trailers enabling a brand to extend the sponsorship reach & frequency
Social Media: Facebook: 127k highly engaged Facebook fans (higher levels of engagement than Sky Living and TLC). Twitter: Over 13.1k Followers
Josephine Talbot | Sponsorship Manager
Josephine.Talbot@sky.uk | 0207 032 2338
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