Lifetime Primetime

Sky Media and A+E Networks UK are excited to offer a multi-media partnership opportunity by sponsoring primetime programming on Lifetime.

Heidi Klum & Tim Gunn

The Opportunity

This sponsorship provides an advertiser with a great opportunity to build a strong association with a popular, powerful female focused channel or with a specific programme or strand of programming.


About the Channel

Lifetime is an exciting entertainment brand that celebrates women and represents their power, creativity and passion in a positive and inclusive way.

As a channel, it’s a one stop shop for bold, provocative, feel-good programming encompassing quality scripted dramas, original movies, and addictive entertainment & reality: all of which have great storytelling at their heart.

A-List Drama’s:

The Slap, Unreal

Addictive Entertainment:

Project Runway, Dance Moms

Real Life Glamour

Real Housewives, Vanderpump Rules, Shahs on Sunset, Donnie Loves Jenny


Scheduling & Accreditation
  • Lifetime, Lifetime +1 & Lifetime HD
  • 1800-2400 Monday – Sunday
  • Available from 1st January 2016
  • Approx. 1,080 hours of sponsored content across 6 months
  • Approx. 8,640 sponsorship credits across 6 months
  • 15” credits going in and out of each programme
  • 2 x 5” credits per centre break (approx. 6 per hour programme)

Lifetime Audience
  •  63% of audience are women reaching 3.2 million per quarter
  • Interested in fashion and style
  • Spend £250+ on beauty products per year
  • They believe quality is worth paying for
  • They are 20% more likely than average to strongly agree that they like to try new products and brands
  • They love to buy new gadgets
  • More likely than the general population to be interested in foreign travel. Popular destinations include the Middle East and South Africa


Activation Opportunities

Online: Sponsorship of, a glossy, magazine style website with new, prominent branding on the home page, an advertorial feature page as well as innovative display ads including a full screen takeover.

Branded Short Films: Product Placement in a series of fact filled 1-2 minute films will generate interest and impress consumers of the promoted product.

Co-branded Competitions: Enhance the association with a branded competition which can be heavily promoted via TV airtime,, Facebook and Twitter

High Frequency 3” Full-Screen Sponsor Credits: Inclusion of a 3” full-screen credit or logo on sponsored programme trailers enabling a brand to extend the sponsorship reach & frequency

Social Media: Facebook: 127k highly engaged Facebook fans (higher  levels of engagement than Sky Living and TLC). Twitter: Over 13.1k Followers


Contact Details

Josephine Talbot | Sponsorship Manager | 0207 032 2338

Channel logo: Lifetime
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