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E! Live from the Red Carpet

A glittering opportunity for brands to market their product alongside some of the most glamorous events on television.

The Opportunity

Sky Media & NBC Universal are excited to offer brands and advertisers the opportunity to sponsor E! Live from the Red Carpet. This is a glittering opportunity for brands to market their product alongside some of the most glamorous events on television, as well as target a young, upmarket, female audience.

The leader in delivering Hollywood and Red Carpet  action, E! provides highly engaged fans with insider access into the coveted world of the A-List elite! From interviewing the hottest stars, to offering innovative viewer experiences online and social. Covering all kinds of events throughout the year from the Academy Awards to the Emmy’s, nobody does red carpet quite like E!.


Scheduling & Accreditation

On-air sponsorship

  • 12 months
  • Approximately 400 total idents
  • 15″ credits going in and out of each programme
  • 5″ credits per centre break
  • 5″ bumpers will also be placed around cross-network promos

Sponsored red carpets

  • Golden Globes
  • Grammys
  • Academy Awards
  • Met Gala
  • Billboard’s
  • Emmy’s
  • People’s Choice Awards


About the Audience

E! Live from the Red Carpet viewers are…

  • Young, female and upmarket
  • 79% female, 59% ABC1, and 42% 16-44
  • 97% more likely to have spent more than £500 last year on beauty products
  • 59% more likely to use social media whilst watching TV
  • 47% more likely than the average viewer to search online for things they’ve seen advertised on TV

They are interested in…

  • Beauty and personal appearance (i156)
  • Fashion and style (i132)
  • Healthy eating (i114)
  • Fitness and exercise (i128)


Extending the Partnership

The glamour doesn’t have to stop with on-air sponsorship, E! has much more on offer that can leverage content cross platform.

Contact details

Michael Thomas | Content Partnership Manager

michael.thomas@sky.uk | 02070326483

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