Sky Media & NBC Universal are excited to offer brands and advertisers the opportunity to sponsor E! Live from the Red Carpet. This is a glittering opportunity for brands to market their product alongside some of the most glamorous events on television, as well as target a young, upmarket, female audience.
The leader in delivering Hollywood and Red Carpet action, E! provides highly engaged fans with insider access into the coveted world of the A-List elite! From interviewing the hottest stars, to offering innovative viewer experiences online and social. Covering all kinds of events throughout the year from the Academy Awards to the Emmy’s, nobody does red carpet quite like E!.
Scheduling & Accreditation
On-air sponsorship
12 months
Approximately 400 total idents
15″ credits going in and out of each programme
5″ credits per centre break
5″ bumpers will also be placed around cross-network promos
Sponsored red carpets
Golden Globes
Grammys
Academy Awards
Met Gala
Billboard’s
Emmy’s
People’s Choice Awards
About the Audience
E! Live from the Red Carpet viewers are…
Young, female and upmarket
79% female, 59% ABC1, and 42% 16-44
97% more likely to have spent more than £500 last year on beauty products
59% more likely to use social media whilst watching TV
47% more likely than the average viewer to search online for things they’ve seen advertised on TV
They are interested in…
Beauty and personal appearance (i156)
Fashion and style (i132)
Healthy eating (i114)
Fitness and exercise (i128)
Extending the Partnership
The glamour doesn’t have to stop with on-air sponsorship, E! has much more on offer that can leverage content cross platform.
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