This Summer, cult classic Mean Girls returns for a one-off immersive event in London. Your brand can associate with this iconic, highly quotable film and reach young women, die-hard fans and of course ‘cool moms’. The award-winning film is still hugely popular and launched a Broadway musical in 2017 which has received 12 Tony nominations.
Pink-loving Plastics fans will head to the event to relive one of the most iconic teenage comedy’s; The event promises epic photo opps (think Burn Book, prom pics and quotes walls!), themed food (is butter a carb?), followed by a screening of the movie and ending with a totally fetch Prom Party.
There will be seven screening events in London from May to June 2019 attracting up to 600 Mean Girls fans per screening.
Brands will have the opportunity to create a co-branded spot on-air and VOD across the Viacom portfolio to promote the event and their association as well as give fans the chance to win tickets.
Additional brand opportunities include:
Hannah Laird | Content Controller
Hannah.Laird@sky.uk | 0207 032 6441
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