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Mean Girls the Movie and More…

Events Partnership opportunity

The Opportunity

This Summer, cult classic Mean Girls returns for a one-off immersive event in London. Your brand can associate with this iconic, highly quotable film and reach young women, die-hard fans and of course ‘cool moms’. The award-winning film is still hugely popular and launched a Broadway musical in 2017 which has received 12 Tony nominations.

The Event

Pink-loving Plastics fans will head to the event to relive one of the most iconic teenage comedy’s; The event promises epic photo opps (think Burn Book, prom pics and quotes walls!), themed food (is butter a carb?), followed by a screening of the movie and ending with a totally fetch Prom Party.

There will be seven screening events in London from May to June 2019 attracting up to 600 Mean Girls fans per screening.

Brand Activation

Brands will have the opportunity to create a co-branded spot on-air and VOD across the Viacom portfolio to promote the event and their association as well as give fans the chance to win tickets.

Additional brand opportunities include:

  • Logos on tickets and marketing materials where available.
  • On the ground branding where available.
  • Space for brand activation available at the events.
Contact Details

Hannah Laird | Content Controller

Hannah.Laird@sky.uk  | 0207 032 6441

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