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Sponsorship Opportunity

The Opportunity

A unique chance to sponsor Channel 5’s Milkshake! The number one commercial kids destination in the UK. Loved by kids and trusted by parents, it’s home to some of the world’s most popular preschool programming including Ben and Holly’s Magical Kingdom; Digby Dragon; Peppa Pig and PAW Patrol.



Presenter led segments from the likes of Milkshake! favourites Derek, Jen and Kemi have proven to be a hit with parents and preschoolers alike both on air and through immersive experiences like Milkshake! Live The Magic Story Book.

On air, Milkshake! is on a roll, 2017 was the biggest year to date for share for Kids 4-15 (13%, +16% YoY).  On VOD Milkshake! has delivered 75 million impressions in the last 12 months.

In the digital sphere Milkshake! goes from strength-to-strength. A stimulating fusion of games, activities and videos along with resonating collaborations with third party organisations like The Book Trust to encourage childhood reading has helped its Forthcoming shows include the eagerly anticipated reincarnation of Thomas & Friends.


Milkshake! is loved by both parents and kids!
  • In the last 12 months, Milkshake! reached 76% HWCH 0-3 and was the no. 1 commercial channel for kids 4-15 .
  • 50% of kids are likely to say Milkshake! has their favourite characters
  • 78% of parents trust Milkshake! as a safe space for kids.


Scheduling & Accreditation
  • Monday – Friday: 0600 – 0915 hours

18 x 10” per day

  • Saturday & Sunday: 0600 – 1000 hours
  • 17 x 10” per day
  • 10” idents around programming


Extra Partnership Assets

Included within the partnership:

  • Logo Inclusion on Milkshake! Promos Increase the brands frequency through logo integration on promotions running across Channel 5.
  • Logo Integration on Milkshake.tv – extend your brands presence online with logo inclusion on the Milkshake! Webpage.

Further Discussion:

  • Logo usage in store opportunity to License logo in store if relevant to your brand. Approved wording can be used in store as: ‘Sponsors of Milkshake!’ (All wording and visuals need to be cleared by the channel).
  • Milkshake! Magazine Advertorial – Your brand could have a full page of branding included in up to 3 issues of this popular magazine that’s jam packed with content, activities and competitions based on the award winning TV segment (Subject to availability and brand approval).


Contact Details


Drachan Forster | Viacom Content Controller

Drachan.Forster@sky.uk  | 07855 311 714


Hannah Laird | Viacom Content Controller

Hannah.Laird@sky.uk  | 07220 398 744

Channel 5
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