MTV European Music Awards 2016

Want your brand associated with one of the biggest music awards?

GLASGOW, SCOTLAND - NOVEMBER 09: A general view during the MTV EMA's 2014 at The Hydro on November 9, 2014 in Glasgow, Scotland.  (Photo by Getty Images/MTV 2014/Getty Images for MTV)

The Opportunity

MTV and Sky Media are delighted to offer the unique opportunity to partner with the 2016 European Music Awards (EMAs)  in the UK.

About The EMAs

The MTV EMA dominates MTV from September, following the announcement of nominees across the award categories. Music fans the world over make their voice heard, voting in their millions for the artists who have defined the year.

The live show will be held in Rotterdam on 6th November 2016,  and will broadcast across MTV’s network  and Channel 5, with an array of supporting programming from red carpet build-up to backstage digital exclusives.

With the biggest names in pop performing, hosting and presenting, it promises to be once again one of the most talked about events on the global entertainment calendar.

Estimated Audience

We estimate that the activity will achieve 80 x 30” Ads1634 TVRs and be seen by 22% of all Ads1634s (3.2m).

Partnership Deliverables
  • On-air co-sponsorship (there will be 3 sponsors).
  • Online co-sponsorship
  • Cross-platform promotion
  • VIP tickets
  • Optional – Licensing brand for on-pack use
  • Optional – Branded content
About MTV
  • MTV UK has one of the biggest social media followings in the world with over 6m subscribers across all outlets and is the most popular publisher on Snapchat Discover.
  • MTV reaches 20% of Ads1634s each month via our 6 television channels in the UK.
  • MTV run events across the UK every year, from 60,000 capacity festivals, to student night club tours.
  • MTV viewers are social influencers across key categories such as fashion, drink and technology, and are recognised as having larger than average social networks, keeping up with what’s new and being sought out for their opinions.
Contact Details

Oya Mustafa | Senior Partnership Specialist

0207 032 4942 |

Hannah Laird | Senior Partnership Specialist

0207 032 6441 |

Channel logo: MTV
Channel 5
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