Music remains one of the biggest passion points for young people (i171), and music entertainment is in MTV’s DNA.
In 2023 brands have an exciting opportunity to associate with a global music entertainment brand through sponsorship of MTV’s four channels dedicated to music and integration into it’s multi-platform music initiative – MTV Push UK & Ireland.
MTV Music Channels
MTV has four channels dedicated to bringing viewers more of the music entertainment that they love. The flagship music channel, MTV Music, premiers the best A-list talent including official charts and behind-the-scenes specials. MTV Hits is home to the newest big hits and over on MTV 90’s and 80’s expect nostalgic music content from two of the most popular decades of all time.
Sponsorship of these channels will enable advertisers to get closer to music content, tapping into the theme of music to get closer to audiences.
About MTV Push UK & Ireland
MTV Push prides itself on providing the spotlight for the future stars of music making this a fantastic opportunity to align your brand with an established music property loved by viewers, artists and labels alike. ‘A crucial launch point in the trajectory of breaking artists’ – President of Polydor records.
This initiative spans linear sponsorship, online editorial and social networks, showcasing new talent to our engaged audience who have a passion for music. The MTV Push voting campaign culminates with the prestigious UK and Ireland title, of which previous winners include Lewis Capaldi, Anne-Marie, Mabel, YUNGBLUD, and Bad Boy Chiller Crew.
Partnership Deliverables
We’ll inject your brand into music entertainment throughout the year through sponsorship and integration into MTV Push UK & Ireland. The partnership will be delivered as follows:
Linear Sponsorship across MTV Music Channels: Home to non-stop music, brands will be able to drive awareness and deliver an estimated £1M in media value via an ‘always on’ sponsorship across MTV Music, MTV 90s, MTV 80s and MTV Hits
TV Activity: 30” TVC delivered in Paramount’s airtime. The copy could promote competition/ branded content or be used for existing copy
Association with MTV Push UK & Ireland: The investment will unlick license to associate with MTV Push UK & Ireland and the added value partnership elements (see PDF attached)
MTV Linear & VOD Sponsorship
