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MTV Reality Fest

Sponsor the world’s first Reality TV Festival in 2019

The Opportunity

This October, say hello to MTV’s first of a kind Reality TV Festival! MTV Reality Fest will bring an action-packed event filled with immersive, Instagramable happenings. This is an event that brings our reality tv fans closer to the shows and stars they love. Be part of a fun dynamic and highly conversational event, via a fully immersed partnership including Event Social Talent Access and Linear activation.

What is MTV Reality Fest?

Escape the post-summer gloom with MTV Reality Fest, 3-day agenda full of energy, live, bold, memorable experiences, bringing fans closer to the MTV reality world they love.

These rich content settings will bring Reality to Life and give fans a real taste of the world they love. The event is estimated to bring in over 5,400 daily attendees over 3 daily sessions, each bringing in an estimate of 1,800 attendees.

MTV opens its doors to the world of reality TV, in an edgy urban indoor London venue, featuring multiple reality TV celebrities. Various opportunities to get up close and personal with reality TV stars in the action-packed programme.

Fans will be treated to: Live Panel Discussions & Game Show-Style Challenges with their favourite reality stars and fan participation, i.e. Ex On The Beach themed Speed Dating.

The fun doesn’t stop there, fans will get the chance to pitch and audition for MTV’s next big hits- and to finish it all off, enjoy a Geordie Shore Nightclub with exclusive DJs and lavish VIP Tables, ensuring insta-worthy photo- opportunities.

How can a brand be involved?

The Partnership would include:

  • Branding at the event
  • Media value across TV (MTV and Comedy Central) and digital media (social media content and VOD)
  • License to use “MTV Reality Fest” on pack and in store.
  • 10 x pairs of VIP tickets

Content Creation based on brief goals:

  • Branded content to support the sponsor at an additional cost.
The Power of the MTV Audience
  • MTV UK has over 35m social subscribers across cast, brand and programming.
  • During 2017, over 300,000 people attended MTV events in the UK.
  • MTV had more Facebook video views in the last year than Vice UK and Buzzfeed UK combined – 456m versus 312m!
  • MTV reaches 20% of Ads1634 each month via our 6 television channels in the UK.
  • 64% of MTV viewers are aged 16-34, with 23-24 years old being 3 times more likely to watch MTV (i.325)
  • They love Beauty & Fashion and spend over £500 on Fashion (i.137) and beauty (i.167)
  • Twice more likely to look online for products seen advertised on TV (i.280), try new products & brands (i.228)
Contact Details

Hannah Laird | Parnership Controller

Hannah.Laird@sky.uk  | 0207 032 6441

Drachan Forster | Parnership Controller

Drachan.Forster@sky.uk  | 02070326637

Channel logo: MTV
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