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Sky Sports – National Rugby League (NRL) 2018 Season

Sky Sports are proud to introduce exclusive live coverage of the National Rugby League (NRL) 2018, Australasia’s top-level domestic rugby league club competition.

The Opportunity

Sky Sports are proud to introduce for the first time, exclusive coverage of the prestigious National Rugby League 2018. Australasia’s top-level domestic rugby league club competition.

Included within this package is sponsorship of the much sought after live coverage of the National Rugby League (NRL) Grand Final, traditionally one of Australia’s most popular sporting events & one of the worlds largest attended sporting championship games. Sky Sports will also bring you live coverage of the iconic State of Origin ‘Series’ & the World Club Challenge Fixture.

This exciting opportunity would typically appeal to a brand looking to associate with this unique Rugby League property and target a broad male audience typically (16-34  demographic) across Sky Sports’ critically acclaimed broadcast, online, mobile and VOD platforms.

The Content

The National Rugby League (NRL) is considered amongst Rugby League fans to be the standout competition in the calendar year. The league is contested by 16 teams, 15 based in Australia and 1 in New Zealand. Melbourne Storm and Brisbane Broncos are the 2 most successful teams to date, each winning 3 league titles.

The league is graced with world class talent from across the globe with the likes of Sam Burgess (Ex. Bath & England Rugby Union) playing for South Sydney Rabbitohs to Cameron Smith (Melbourne Storm) the World player of the year 2017.

The NRL competition is currently at it’s most contested for years with a new club being crowned champions in each of the last five seasons. Most recently Melbourne Storm were victorious in 2017’s campaign beating North Queensland Cowboys 34-6 in The Grand Final; making them the team to beat this year.

Sky Sports have further exclusive coverage of The State of Origin ‘Series’, often referred to as Australian sport’s greatest rivalry and one of Australia’s premier sporting events. This 3-match series takes place between two state representative teams, The New South Wales Blues and the Queensland Maroons.

Sky Sports’ coverage does not stop there, offering you a unique opportunity to follow The World Club Challenge fixture. An annually held competition between the winners of the NRL and the European Super League. The highly anticipated clash in this years final will be contested between Leeds Rhinos and Melbourne Storm.


Across the sponsorship period, the following programming will be broadcast:


  • 80 games throughout the season
  • March – October 2018
  • 3 games per week
  • 26 rounds
  • Thursday – Saturday (6am/8am/10am UK Time)
  • Final & Grand Final

State of Origin ‘Series’

  • 3 game Series
  • June – July
  • Wednesday (AM- UK Time)


Across the sponsorship period, the sponsor(s) will receive the following accreditation:

Live NRL

  • An average of 2 x 15” & 4 x 5” credits per live game


  • An average of 2 x 15” & 2 x 5” credits per programme

*All scheduling and accreditation is estimated and subject to change.

Contact Details

Rob Horne | Activation Executive – Sky Sports


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