Nick@Nite is a brand new and exciting initiative that will allow your brand to build an association with what’s cool and current for 11-15s. Built specifically to offer the socially engaged and pop-culture loving tween something different to the usual kids programming, this is a truly unique opportunity in the market!
Nick@Nite will feature a mixture of soaps, sitcoms and reality, as well as delivering updates on music, fashion and celebrities.
A daily feature will be the Scoop, an amazing on-air bulletin that is designed to make 11-15s feel like they are keeping up with the latest trends. Covering celeb news, style and the charts, The Scoop is also supported extensively online with a comprehensive offering of bite-size, relevant content. With emojis, hashtags and Buzzfeed-style type articles, this digital platform speaks to 11-15s in the language they enjoy using the most. Check it out at thescoop.nick.co.uk
The ton of great content on the thescoop.nick.co.uk also means that, with the right partner, we could create branded articles and videos featuring the sponsor’s products – allowing advertisers to speak directly to the tween audience in a way that feels conversational and natural (see examples http://thescoop.nick.co.uk/s/stars-and-moons-for-days/ and http://thescoop.nick.co.uk/s/steal-lizzys-style/ – note: branded content is available to advertisers who fit with The Scoop’s editorial tone and objectives, they are subject to channel approval).
But the great content doesn’t stop there, as Nick@Nite will also feature popular sitcoms like The Middle and Instant Mom, as well as great movies, Nickelodeon classics (such as Hollywood Heights), along with special events like the teen documentary, Demi Lovato: Stay Strong.
Drachan Forster | Viacom Partnerships Controller
07855 311 714 | Drachan.Forster@sky.uk
Elizabeth Anyaegbuna | Viacom Partnerships Controller
07870 158 296 | Elizabeth.Anyaegbuna@sky.uk
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