Sky Media & All Around The World are excited to be offering the opportunity to sponsor NOW 70s, NOW 80s and NOW 90s, the TV incarnation of the massive chart brand “NOW That’s What I Call Music” as well as one of the top club and dance music channels CLUBLAND, that has a heritage stretching back over 20 years!
Showing the biggest hits from THREE defining decades including stars such as Kim Wilde, Rick Astley, Robbie Williams and the Spice Girls – this is the perfect opportunity to target 35-54 Adults with this triple value nostalgia package! As well as CLUBLAND showing iconic dance music for Ibiza legends that stretches back over the last two decades.
The Power of Nostalgia
Nostalgia research over a decade has shown that it is a very powerful emotion with a positive outcome.
“Nostalgia has been shown to counteract loneliness, boredom and anxiety. It makes people more generous to strangers and more tolerant of outsiders. Couples feel closer and look happier when they’re sharing nostalgic memories. On cold days, or in cold rooms, people use nostalgia to literally feel warmer”.
Music is one of the quickest ways to access nostalgia.
Source: article NY Times: The science of nostalgia by John Tierney. Referencing the Southhampton University study of nostalgia
When nostalgia kicks in people are more likely to spend more money.
The average person is nostalgic once per week
Nostalgia increases optimism
Being nostalgic feels good.
People use nostalgia to self soothe
Feel good news always elicits more engagement
Source: journal of consumer research Jul 2014
The older we get, the more nostalgic we become…. And the older generation in the UK are the most powerful consumers.
over 45s own 81% of the UK’s total assets
They have 70% of the disposable income
And they are responsible for 61% of consumer expenditure
Source: independent article 2018 quoting Enders research
Scheduling & Accreditation
Full channel
NOW 70s – 9am-4am
NOW 80s – 9am-4am
NOW 90s – 9am-4am
Clubland – 8am -3am
Monday-Sunday
Approx. 2,280 hours of sponsored content per month
Approx. 13,680 sponsorship credits per month
6 x 10” credits per hour
About NOW 70s
NOW 70s is your seventies party channel – 24/7. From the era of Glam Rock, New Wave & Disco, the team at NOW That’s What I Call Music bring you another channel devoted to the hits of just one decade. Includes classics from ABBA, Elton John and MarvinGaye.
NOW 80s Top Presented Shows:
Mark Goodier’s No.1s of the 70s
ABBA In The 70s
Pat Sharp’s Disco Explosion
About NOW 80s
NOW 80s is your eighties party channel – 24/7. Expect synth pop, soft rock, leg warmers, lycra and lots of big hair! This channel is the home of classic pop that has stood the test of time. Includes classics from Duran Duran, Michael Jackson and Whitney Houston.
NOW 80s Top Presented Shows:
Simon Bates Golden Hour
Nick Heyward’s Favorite Bands
Pat Sharp’s Movie Monsters
About NOW 90s
NOW 90s is your nineties party channel – 24/7. Expect boy bands, girl groups, Brit Pop & handbag house! This channel has all the great music from Cool Britannia that has stood the test of time. Includes pop hits by Spice Girls, Kylie Minogue and Blur.
NOW 90s Top Presented Shows:
Mark Goodier’s 90s Number 1s
Steps’ Ultimate 90s Party
Pat Sharp’s One-Hit Wonders
About CLUBLAND
CLUBLAND is the authority on club and dance music, with a heritage stretching back over 20 years! With average quarterly of 2.1m, this channel has music from Ibiza legends; Jermy Healy, Judge Jules & Armand Van Helden.
MTV Music & Push
