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NOW Christmas 2019

Sponsor this popular Christmas music channel throughout the festive period and cost-effectively reach your target audience at this crucial point in the advertising calendar!

The Opportunity

Sky Media & All Around The World are excited to offer brands the chance to sponsor this very popular Christmas Music channel throughout the festive period. Cost effectively reach an audience of  25-64 Adults at this crucial advertising time, by building brand association with the UKs past festive favourites!

Join the likes of Michael Bublé, Mariah Carey & Slade and create a brand association like no other. Pair your brand with the nostalgic Christmas memories brought to life by the greatest Christmas playlist on TV!

This opportunity would be a great test environment for advertisers new to TV, lapsed TV brands or even for an established brand to test out a channel that is down more chimney’s than Santa!

NOW Christmas will be the only dedicated Christmas music TV channel to feature on Sky, Freeview & Virgin Media this holiday.

About NOW Christmas

In association with the famous compilation series that is the big & trusted family brand ‘Now That’s What I Call Music’, the channel re-brands from NOW 80s to NOW Christmas for the holiday season to bring its nostalgia-loving audience lots of Christmas music classics.

Crossing generations and genres there are Christmas tunes for the whole family to enjoy! From Wham’s Last Christmas to Mariah’s All I Want For Christmas there is plenty to re-live those festive party favourites. And what’s more the channel is joined by guest presenters and music stars aplenty to give you the best Christmas party playlist of the season!

Example Programming:

  • Christmas Party Anthems!
  • Pete Waterman’s Xmas Through The Ages
  • Michael Bublé & Friends at Christmas
  • Just 1 Day to Christmas!
  • Mel C’s 30 UK Christmas No.1s
About The Audience


  • 70% are married i114
  • 36% have one or more children in the household i127
  • 71% are working full or part time i108
  • 50% are working as an employee i116


  • 32% search online for things they have seen advertised i123
  • 31% love to try new products & brands i115
  • 50% shop online once per month or more i114


  • 48% are interested in the cinema and films i109
  • 50% are interested in music i111
  • 37% spend money on buying or renting movies i115
  • 43% spend money on buying music i103


  • 45% are interested in always looking for new ideas to improve their home i118
  • 24% are interested in DIY i112
  • 64% spend money on DIY i106
Scheduling & Accreditation 
  • 20th November – 26th December 2019
  • Monday-Sunday
  • 08:00-27:00
  • Approx. 703 hours of sponsorship content
  • Approx. 4,218 sponsorship credits
  • 6 x 10” sponsorship idents per hour
  • Please note we are unable to take any alcohol or gambling products for this sponsorship, but can take HFSS restricted products.



Contact Details

Sadie Burnett | MP Partnership Executive

Sadie.Burnett@sky.uk  | 02070324449

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