Outdoor Life on Channel 5

Sponsorship Opportunity 2024

The Opportunity

Longing for fresh air and an escape from the city? Then look no further than Outdoor Life on Channel 5, comprised of premium shows that celebrate the UK’s countryside and lifestyles of those who live for the great outdoors.
The content showcases themes such as hiking, the highs and lows of running a farm, and largely celebrates the outdoor world around us that is becoming increasingly valuable to our mental and physical wellbeing.

About the Content

This package is home to an array of content exploring the UK outdoor lifestyle, including programming fronted by popular talent such as Helen Skelton and Kate Humble. Example programming has included:

  • Escape to the Farm with Kate Humble
  • Dorset: Country and Coast
  • A Yorkshire Farm
  • Pacific a Year in the Wild
  • Somerset: Wonder of the West Country
Key Benefits
  • Content: a chance to contextually align your brand with UK outdoors content that shines a positive light on our nation
  • Reach: expected to reach high levels of UK adults in only 7-months
  • Brand Outcomes: by aligning with factual content, brand uplifts are greater than average
Scheduling & Accreditation
  • 5 x 10” sponsorship idents per-hour
  • 10” idents on My 5 and Sky VoD
  • Approx. 10-hours of peak content per-month
Contact Details

Ollie Shires | Partnerships Manager

Oliver.Shires@sky.uk

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