PAW Patrol

Licensing Opportunity

Nick Jr
The Opportunity

Sky Media and Nickelodeon UK are pleased to offer an exciting licensing opportunity that will engage young families with your product and increase sales.

Nickelodeon can produce Creative across all comms, associating PAW Patrol with a product/brand.  For example:

      • On air promotions featuring PAW Patrol characters
      • On pack branding/promotions
      • PAW Patrol included in marketing materials (including Digital comms)
      • PAW Patrol product created for your consumers
      • PAW Patrol crèche areas within retail sites
      • PAW Patrol costume character opportunities

About PAW Patrol

PAW Patrol is the #1 pre school property, in terms of product sales and TV viewing.  Looking at the toy market overall, it is a close 2nd to Star Wars.

The Show features six heroic puppies: Chase, Marshall, Rocky, Zuma, Rubble and Sky, who are led by a tech-savvy 10-year old boy named Ryder.

Available to view on every platform – Pay TV and Freeview, Sky On Demand, iTunes, Netflix, Demand 5, Google Play, Playstation, Leap Frog  and V Tech, if you are a parent of a Child aged 2-5, you will know Paw Patrol.


      • 6 awards won globally!
      • PAW Patrol was watched by 10.2 million viewers during 2016 on Nick JR and a further 8.5 million viewers on Milkshake
      • PAW Patrol is the biggest driver of ratings across the entire Nickelodeon Network.
      • PAW Patrol is the #1 Show section on Nick Jr. receiving 940k page views in 2016.
      • Our app “Rescue Run” is a top performing app – constantly top of the Apple charts.
Digital & Social
  • Digital games
  • 3 apps available – Rescue Run, Pups To The Rescue and Pups Take Flight
  • Top performing app – Best NJ preschool App in 2015. Constantly top of the Apple charts.
Publishing Success
      • PAW patrol is the #4 UK publishing character
      • #8 biggest title in the UK market
      • 70,000 circulation
      • Happy Tin reached #1 spot in bookseller/Nielsen bookscan children’s pre-school top 10
Contact Details

Drachan Forster | Viacom Content Controller  | 07855 311 714

Elizabeth Anyaegbuna | Viacom Content Controller  | 07870 158 296

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