Petrolheads Package

The perfect high-octane opportunity to target an energised male audience.

The Opportunity

Sky Media and A+E Networks UK are excited to offer the sponsorship of ‘Petrolheads’ across HISTORY and BLAZE for 6 months, including the brand new HISTORY exclusive TRUCKING HELL. Petrolheads is the perfect high-octane opportunity to target an energised male audience who are the decision makers in their homes. This is an excellent opportunity to target an influential audience at excellent value.

The Channels

HISTORY explores adrenaline-fuelled stories of history and the present day. A one-stop shop for viewers in search of knowledge and excitement, HISTORY’s content will quench the intellectual thirst of even its most curious viewers.

BLAZE is an entertainment channel which celebrates people who achieve the extraordinary through determination, courage and a hint of maverick spirit.

 

The Programming
  • Trucking Hell
  • Counting Cars
  • Strippers: Cash for Cars
  • Highway Thru Hell

 

About the Audience

HISTORY’s Audience…

  • Is 68% male, reaching 2.3m men in the last quarter
  • Often look on online for products seen on TV, and love to try new brands
  • Love cars, owning up to 3 cars in their household, and expect to change car each year
  • Prefer executive cars, sports cars and family cars

BLAZE’s Audience…

  • Is 60% male, reaching 2.9m men in the last quarter
  • Prefer driving family cars

Scheduling & Accreditation
  • 6 month TV sponsorship
  • 15” openers/closers and 5” break bumpers
  • Approx. 680 total hours of sponsored content 
  • Approx. 5,440 total sponsorship credits

Contact details

Greg Potter | Content Partnership Manager

gregory.potter@sky.uk | 0207 032 6786

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