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Pollen Report on Sky News 2018

Sky Media is proud to offer the exclusive opportunity to sponsor ‘The Pollen Reports’ on Sky News and Sky News HD, in addition to advertising across Skynews.com.

The Opportunity

Sky News is an unrivalled, world class breaking news service with a spirit of innovation and a fresh approach to news broadcasting. As the UK’s first dedicated 24-hour news channel, Sky News has built an unrivalled reputation for being the first to break major news as well as offering insight, opinion and analysis on the latest stories, events and shows across broadcast, online, and Sky Go.

Sky Media is proud to offer the exclusive opportunity to sponsor ‘The Pollen Reports’ on Sky News, whilst also offering presence across the ROI & International territories, in addition to advertising across skynews.com

The Report

Every year, hay fever affects one in five people in the UK (with the number of sufferers rising each season).  Whilst there is no known cure, our up-to–the-minute Pollen Reports provide Sky News viewers with essential information on the affected areas around Britain by severity level.  It also offers the right brand unique exposure to an ABC1 adult heavy audience amongst popular editorial.

Sky News provides the viewers with incremental information on the pollen forecast in order to help hay fever sufferers manage their symptoms throughout the three month height of pollen season.

This information will include facts and advice based on the weather, biological factors and geographical location. The reports will include detailed coverage of the three phases of the pollen calendar:

  • May – Tree Pollen
  • May – July: Grass Pollen
  • June – July: Weed Pollen


Period1st May 2018 – 31st July 2018

Duration: Up to 1 minute report

Frequency: Daily at 07:45; 08:45; 18:45; 21:45

Running next to our weather update, the reports are scheduled four-times across the day making it easier than ever to find the latest pollen updates.

*The times and duration of the reports may change, owing to the nature of breaking news.

Sponsor Credits (per report):

Opening Credits: 1 x 10 second audio/visual

Closing Credits: 1 x 5 second audio/visual

Key Benefits

Reach: Sponsor branding is estimated to reach over 5.7m Individuals across the season.

OTS: For three months a brand will receive a continuous presence across Sky News with the average Abc1 Adult seeing the sponsorship creative 12 times or more.

Frequency: An estimated 368 reports will be broadcast, equating to 736 sponsor credits playing out.

SecondageAcross the period, the sponsor will receive   an estimated 5,520 seconds of sponsor branding.

Cross Platform: For additional exposure a brand can amplify their campaign by extending it to SkyNews.com, Sky Go and Sky AdVance.


Showcasing the latest breaking news, videos, features, polls and insight every month, our exclusive sponsorship opportunity includes:

  • 1 HPTO across skynews.com/weather (Leaderboard & MPU)
  • 1.5m run of Sky News Weather impressions – high impact ad units (Billboards and MPU’s) distributed evenly across the deal period.
Contact Details

Adam Spicer | Activation Executive – Sky Sports & Sky News

adam.spicer@sky.uk |

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