Pop Max

This Summer, Sony Kids are launching a Pop-up channel – POP MAX – showcasing all the best content that Pop has to offer back to back throughout the summer holidays! We are giving a brand the opportunity to take over the whole channel for the 7 weeks.

About Pop Max

Pop Max will feature the best of Pop back to back, non-stop and exclusively for 2 weeks at a time.

The programmes running across the Summer were chosen due to their popularity, having been the top titles on the channel in Q1:

  • Littlest Pet Shop
  • Transformers Rescue Bots
  • Totally Spies
  • My Little Pony

Scheduling & Accreditation

  • Pop Max
  • 14th July – 31st August
  • Monday – Sunday
  • 06:00-22:00
Key Facts
  • Pop is the #2 Kids channel for Average Time Spent, second only just to Disney Junior.
  • Kids stay with the channel for an average of 81 minutes
  • This is especially impressive given it is higher than CBeebies (76 minutes), which has no commercial breaks
  • The four programmes on Pop Max had a combined reach of 4.63m kids in Q1 2016
  • Totally Spies, The Littlest Pet Shop, Transformers and My Little Pony were chosen as they are the top titles Pop
Contact Details

Michael Thomas | Content Partnership Manager

michael.thomas@sky.uk | 0207 032 6483

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