Primetime on 5

2018 Sponsorship Opportunity

The Opportunity

Sky Media and Channel 5 are pleased to offer the exclusive opportunity to sponsor Primetime (21:00-24:00) on Channel 5; Britain’s fifth  terrestrial channel offering up a great selection of content.


The Channel

C5 has relaunched and now invests in more original and high quality programming than ever before. 66% of the programming is commissioned with 47 new series launched and 70% returning. Last year, 82 shows exceeded 2m viewers and 615 surpassed 1m viewers showing  popularity across a range of audiences.

Example programming includes  Mind the Age Gap, My Dream Hotel, and Rich House Poor House .


  • An association with great premium content
  • Benefit from peak performing hours
  • Large reach in short time– the sponsorship will be seen by 32.06m (64%) of all adults in just three months.


Scheduling & Accreditation
  • March – May 2018
  • Monday – Sunday
  • 21:00 – 24:00
  • Approx. 30” of accreditation per hour
  • 2 x 10” and 3 x 5” credits per hour
  • Programming TBC. Excludes News, Movies, Drama and other sponsored content


Contact Details


Hannah Laird | Partnership Controller  | 07720 398 744


Jack Campbell | Partnership Specialist  | 0207 032 2335

Channel 5
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