Red Carpet Season on E!

Give your brand the A-List treatment. From pre-show to after-party, Live from the Red Carpet is your gateway to engage with valuable, young female audience.

Jennifer Laurence at the Oscars

The Opportunity

Give your brand the A-List treatment. From pre-show to after-party, Live from the Red Carpet is your gateway to engage with valuable, young female audience. Associate your brand with Premiere Hollywood events and benefit from bespoke media solutions.

 

Content Included

  • E! Live from the Red Carpet:

Packed with celebrity red-carpet arrivals, our signature event features the biggest names in Hollywood across 9 awards throughout the year.

  • E! News Specials
  • Fashion Police Specials

The day after every major awards show, pop culture enthusiasts turn to Fashion Police for a complete analysis of all the fashion do’s and don’ts.

  • Short form content

Leading up to and during the award show season, E! airs exclusive interstitial content to showcase the best of the red carpet, and who was wearing who !

Digital

  • High impact digital package with 2m impressions across exclusive digital media formats like the E! brand new Glam Bot !
  • Ring fence around awards content on the Eonline homepage for 48 hours during the big 4 awards allowing sponsor to “own the conversations”.
  • Permanent premium ‘sponsored by’ logo placement at the top of the Awards Event section of Eonline
  • Branded social media posts to drive social conversations and sharing. Facebook (380k), Twitter (90k), Instagram (49k)

 

Activation opportunities
  • Competitions
  • Brand Integration & content filming
  • Events
  • Licencing
  • Use of Talent
  • Extensions

 

Social Opportunity

Whether its the look, the hair, the dress, the trips or the banter, these are the moments that will live forever in our minds and across our screens. Join BuzzFeed and E! in a look at the biggest moments of the night.

During the award show transmission, E! will create meme-worthy moments as they happen in real-time and drive fans to vote and share their own. The most popular will be featured on-air within the After Party.

 

Contact Details

Michael Thomas | Content Partnership Manager

0207 032 6483 | michael.thomas@sky.uk

Channel logo: E!
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