Robson Green Grand Slam Fishing

Sky Media & Scripps Networks Interactive are pleased to offer the opportunity to build a unique association with Travel Channel

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The Opportunity

Sky Media & Scripps Networks Interactive are pleased to offer the opportunity to build a unique association with Travel Channel. This sponsorship opportunity offers the best of Travel Channel, built around the upcoming  show ‘Robson Green Grand Slam’.

About Robson Green Grand Slam

Over 10 episodes, Robson will be challenged with achieving the highest accolade in fishing, the near impossible, ‘Grand Slam’. This is the term the International Game Fishing Association uses when anglers catch three or more different species in 24 hours.

Robson will travel the world attempting the Grand Slam in 10 different locations, including Cuba, Costa Rica, Michigan, Miami, Florida, Alaska, Senegal and San Diego. He will also meet with some of the most enthusiastic fishermen on the planet, as well as local fishing legends, who will give him the best tips and tricks to help him hook the Grand Slam title. Viewers will see him battle against temperature, tides and ever-changing weather, as he races against the clock to try and secure his place in the record books.

Channel Growth
  • 4 year growth 604%
  • Q2 2016 has seen a 195% increase YOY
  • Monthly reach of 7 million adults
  • Travel Channel Viewers are 94% more likely to buy products from companies who sponsor TV programmes
Scheduling & Accreditation

Option 1

  • All time On-air sponsorship –3 Months Jan – Mar
  • Robson Green Grand Slam Fishing LEAD (first runs, repeats min. 40 eps)
  • 2184 hours of sponsored content, approx. 17,472 credits

Option 2

  • Primetime On-air sponsorship – 3 Months Jan – Mar
  • Robson Green Grand Slam Fishing LEAD (first runs, repeats min. 20 eps)
  • 540 hours of sponsored content, approx. 4320 credits

Option 3

  • Grand Slam Fishing On-air sponsorship – 6 Months Jan ’17 – June ‘17
  • Robson Green Grand Slam Fishing first runs and repeats
  • 120 hours of sponsored content, approx. 960 credits
  • Specific Marketing campaign promoting Robson Green Grand Slam; Online display, Pre-roll VOD, press, alongside heavy on-air promotion across the Scripps Network.
Digital Package

Competition: Win A Prize (supplied by client)

  • Promoted online and across social
  • Five runners-ups will also win a prizes (supplied by client)

Robson Green Grand Slam Content- Quizzes

  • Can You Match the fish to the country?
  • Can You Guess the fish from the Image?

Branding

  • High Impact Ad Units: BB, DMPU
  • ‘In Association With’ Logo

(Price available on request)

Social Package

Social Wall

  • Dynamic social wall pulling in all social conversation around #RobsonGreenGrandSlam
  • This will live alongside the competition and quizzes created

Social Posts

  • 20 x Facebook and Twitter Posts (Outtakes from series)
  • Facebook 112K Followers
  • Twitter 14.6K Followers

(Price available on request)

Contact Details

Wesleigh Lewis | Content Partnership Controller

Wesleigh.lewis@sky.uk | 02070326611

Channel logo: Travel Channel
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