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Royal London One-Day Cup 2018 – Sky Sports

Sky Sports are proud to announce The UK’s most prestigious Domestic One-Day County Cricket competition is returning exclusively to Sky Sports for another season!

The Opportunity

The Royal London One-Day Cup returns to Sky Sports viewers screens for another year of first-class county cricket action!

The tournament will feature on our new dedicated Sky Sports Cricket channel which further strengthens Sky Sports’ claim as the home of cricket. Between now and 2024, Sky Sports will be the only place to watch live coverage of all England home Tests, ODIs and T20s, women’s matches and county cricket.

Paired with its brand new channel dedicated to cricket, an exciting opportunity presents itself to become a multi-platform sponsor of the Royal London One-Day Cup on Sky Sports.

This opportunity allows the right brand to reach an affluent male audience across Sky’s multiple touch points and build brand association with this prestigious, limited overs England county cricket competition.

The Content

The Royal London One -Day Cup features 18 first-class county cricket clubs an displayed in a limited overs format. The one-day format means both teams will get a total of 50 overs each to post as many runs as they can on the scoreboard unless the batting team are all bowled out.
Last year’s final saw Nottinghamshire beat Surrey by 4 wickets to win their first Royal London One-Day Cup trophy. Despite thrashing Worcestershire in the semi-finals, Surrey would once again miss out on lifting the trophy for the third consecutive year, despite reaching the final each time.

The 2017 final was a close,well-matched fixture, and England International, Alex Hales, proved to be the difference as he cemented his place in history by posting a score of 187 runs, making it the highest run-score ever witnessed in a final at Lord’s.
Sky Sports Cricket viewers can always expect the highest level of insight, analysis and expertise across all aspects of the game from our award-winning punditry team. Using the finest technology, our punditry team allows viewers to get even closer to the action, and the new channel, Sky Sports Cricket, allows fans to navigate to first-class Royal London County Cricket easier than ever before!


  • Royal London One-Day Cup
  • c. 14 live matches –June-September 2018
  • Repeats/Highlights
  • An average of 1 full repeat per day’s play including c 3 Final repeats.


The sponsor(s) will receive the following accreditation across each competition:

  • Live Royal London One-Day Cup –an average of 2 x 15”, 28 x 5” and 20 x logo credits.
  • Royal London One-Day Cup Highlights –an average of 2 x 15” and 4 x 5” credits.
    * All scheduling and accreditation is estimated and subject to change.


SkySports.com is the highest reach and most visited commercial Sports destination on the web (UK). Offering sports fans and advertisers a multi media and fully interactive experience showcasing the latest breaking news, videos, features, games, polls and chat, delivering (per month):

  • 3.6 million unique visitors
  • 180 million page views
  • An average dwell time of 31 minutes per visitor

The sponsor of Royal London One Day Cup 2018 will receive the following placements on SkySports.com throughout the campaign period:

Sky Sports Cricket Section

  • 2,000,000 impressions –Mixed format ads (Leaderboard & MPU)
  • Run of Sky Sports Inventory
  • 1,000,000 Impressions (Leaderboard & MPU)

Contact Details

Rob Horne | Activation Executive – Sky Sports


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