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Rugby on 5

Gallagher Premiership Sponsorship

The Opportunity

Following the success of the Rugby World Cup 2019 in Japan, the attention of the rugby world will turn to domestic matters. Rugby on 5 showcases some of the world’s finest players in the 12 team Gallagher Premiership and Premiership Rugby Cup. Through sponsoring Rugby on 5, a brand can build an association with rugby on a free-to-air channel in a high profile year for the sport.

The Content

Rugby on 5 showcases games from the Gallagher Premiership and Premiership Rugby Cup.

The 2018/19 season was the most competitive in memory. Saracens won the final, pipping Exeter Chiefs, despite the Devonians topping the table.  The stars to watch out for this season include England and Saracens’ Owen Farrell and Maro Itoje, Exeter’s marquee signing Stuart Hogg and last season’s player of the season Danny Cipriani.

Mark Durden-Smith and former England international David Flatman will provide analysis, bringing Channel 5 viewers an expert outlook on the game.

  • Associate with a high reach sports property on a free-to-air channel, with predicted reach of 10m viewers.
  • Usual Monday 7pm start time is perfect to reach the desired affluent rugby loving audience. Predicted reach of 20% ABC1 Men.
Scheduling & Accreditation

60 minute highlights of:

  • 15 x Episodes of 6 matches each game week from Round 7 to Round 22 (15” opener, 6 x 5” centres and 1 x 10” closer)
  • 4 x Episodes of semi-finals and finals of the Gallagher Premiership and Rugby Premiership Cup (15” opener, 6 x 5” centres and 1 x 10” closer)

Plus five key live matches:

  • 5 x live matches (co-sponsorship with BT Sport) (1 x 7.5” opener, 7 x 5” centres  and 1 x 5” closer)
Video On Demand My5

My5, Channel 5’s catch up service will host the  highlights.  The sponsor accreditation replicates the linear feed. It is forecast to deliver 500k video views.

Contact Details

Jack Campbell | MP Partnership Manager

Jack.Campbell@sky.uk  | +442070322335

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