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Rugby World Cup 2019 on S4C

Create brand association with one of the biggest sports events in the 2019 calendar.

The Opportunity

Sky Media and S4C are pleased to offer brands and advertisers the opportunity to sponsor S4C’s coverage of the Rugby World Cup 2019. This is a great opportunity for brands to reach a large, upmarket audience as well as create brand association with S4C’s coverage of one of the biggest sports events in the 2019 calendar. This exciting, multi-platform opportunity includes:

  • Nine live games
  • Nine repeats of live matches shown in peak time
  • Seven half hour midweek chat show discussing team news, developments in the tournament
  • Five hour-long ‘Jonathan’ shows
  • Pre rolls – Online opening sting to be played before the online catch up
  • Banner Ads on RWC S4C webpage
  • Logo on all online and offline marketing activity – including on air promos
  • 1 x 30” spot per live game
  • 35 x 5″ short form content
About S4C

S4C is the only television channel dedicated to serving Wales, and has become a major advertising medium for targeting the people of Wales. S4C broadcasts a broad range of programmes from soaps and drama to news, current affairs, light entertainment and lifestyle programming to live and exclusive sport. Broadcasting on all digital platforms, S4C’s content is wholly in the Welsh language.

Scheduling & Accreditation
  • 20th September 2019 – 2nd November 2019
  • Opening ceremony/ live match – 15” opener & 10” closer and 6 centre breaks (12×5).
  • Live matches – 15” opener & 10” closer and 4 centre breaks (8×5)
  • Highlights shows – 15” opener & 10” closer and 3 centre breaks (6×5)
  • Preview / chat – 15” opener & 10” closer and 1 centre break (2×5)
  • Jonathan – 15” opener & 10” closer and 3 centre breaks (6×5)
  • Short form content – 35 x 5” pieces
  • Grand total –39 x 15 opening, 39 x 10’’ closing and 237 x 5 break bumpers


Contact Details

Wesleigh Lewis | MP Partnership Controller

Wesleigh.Lewis@sky.uk | 0207 032 6611

Channel logo: S4C
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