Sky Media are proud to present a season long sponsorship opportunity for their critically acclaimed coverage of the 2018/19 Scottish Premiership.

Scottish Premiership

The Opportunity

Sky Sports will continue to bring football fans the best action from around the world for the upcoming 2018/19 season. Fans north of the border will be looking forward to another highly anticipated season of action from the Scottish Premiership, as 19 teams from across Scotland battle it out for ultimate title supremacy.

Sky Media are proud to present a season long sponsorship opportunity for their critically acclaimed coverage of the 2018/19 Scottish Premiership.

The Content

The landscape of Scottish football has long been dominated by the ‘Old Firm’, Glasgow’s two powerhouse sides, Celtic and Rangers whose fierce world renowned rivalry has run deep since the leagues inception back in in the late 1800’s. But with the off-field struggles experienced by Rangers in 2012 which subsequently saw them relegated to the fourth tier of Scottish football, there has been has been a renewed lease of competition in the league with the likes of Aberdeen, Hearts and St Johnstone all now in contention for both league and European success.

Despite the increase of teams in contention for the league title, Celtic have successfully retained dominance over recent years, securing seven consecutive titles since 2011. Rangers have however now rebuilt themselves and since their return to top flight Scottish football in 2016 they’ve quickly re-established themselves as the Rangers team of old and will inevitably be in consideration for a 55th title in 2018/19.

Elsewhere in the league, competition for places in future European competitions will bring added incentive to the clubs as they embark on their 2018/19 season. This coming season is shaping up to become one of the most closely contested Scottish Premierships in recent years and Sky Sports will be bringing football fans across the UK all of the best action, up close and personal throughout the campaign.

Scheduling & Accreditation*

Sponsorship of the 2018/19 Scottish Premiership includes:

  • c. 30 Live Fixtures
  • c. 60 Repeats and Highlights Programmes
  • c. 1,300 Magazine Programmes, including: SPFL Round Up Show, Greatest Games and SPFL Matters
  • Including big matches from the Scottish Championship

The sponsor will receive the following accreditation across each sponsored programme:

Live Fixtures

An average of 2 x 15” per session and 8 x 5”per live game


An average of 2 x 15” per session and 2 x 5” credits per show


An average of 2 x 15” per session and 2 x 5” credits per show

*Scheduling & Accreditation estimations are subject to change.

Sky Go

With over 3.2 million users and 64 million streamed views each month, watching your favourite Sky channels and shows wherever, whenever has never been more popular. Across the sponsorship period, the sponsored SPFL programming simulcast across Sky Go will carry sponsor accreditation consistent with the linear broadcast. The sponsor will receive an opening 15” credit for each programme pushed to Sky Go On Demand.

Terms & Conditions
  • The opportunity excludes on-air production
  • Opportunity subject to event partner obligations
  • Excludes independent research
  • Subject to brand, channel and OFCOM approval
  • UK opportunity ROI available upon request
Contact Details

Oliver Bassett | Activation Executive

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